Insights

Family-led growth Leverage Kim Borcherding's long-tenured leadership and minority dealer board presence to position as a trusted local partner for fleet and government accounts, highlighting stability and continuity in service.

Fleet and gov focus Explore expanding Business Choice offerings to nearby fleets and municipal departments, emphasizing maintenance plans, service reliability, and OEM-backed support to win contract opportunities.

Diversified channels Capitalize on the NAPA store and wholesale/DIY reach to cross sell OEM parts, accessories, and service packages to commercial customers and independent shops in Mason and surrounding areas.

Mid-market positioning Target local SMBs and mid-market fleets with tailored financing, service bundles, and on-site maintenance options to differentiate from smaller dealers and attract steady recurring revenue.

Growth via partnerships Position Borcherding Automotive as a regional partner for GM-related programs and minority dealer initiatives, pursuing co-marketing, training, and dealer network opportunities to expand market share.

Borcherding Buick GMC's Email Address Formats

Borcherding Buick GMC uses at least 2 format(s):
Borcherding Buick GMC Email FormatsExamplePercentage
FLast@borcherding.comJDoe@borcherding.com
85%
LastF@borcherding.comDoeJ@borcherding.com
12%
F.Last@borcherding.comJ.Doe@borcherding.com
3%
FLast@borcherdingbpg.comJDoe@borcherdingbpg.com
100%

Frequently Asked Questions

What is Borcherding Buick GMC's official website and social media links?

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Borcherding Buick GMC's official website is borcherdingbpg.com and has social profiles on LinkedIn.

How much revenue does Borcherding Buick GMC generate?

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As of August 2026, Borcherding Buick GMC's annual revenue is estimated to be $25M - $50M.

What is Borcherding Buick GMC's NAICS code?

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Borcherding Buick GMC's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Borcherding Buick GMC have currently?

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As of August 2026, Borcherding Buick GMC has approximately 50 employees across 1 continents, including North America. Key team members include President: M. M.Preowned Sales Director: T. W.Warranty Claims Manager: B. C.. Explore Borcherding Buick GMC's employee directory with LeadIQ.

What industry does Borcherding Buick GMC belong to?

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Borcherding Buick GMC operates in the Motor Vehicle Manufacturing industry.

What is Borcherding Buick GMC's email format?

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Borcherding Buick GMC's email format typically follows the pattern of FLast@borcherding.com. Find more Borcherding Buick GMC email formats with LeadIQ.
Borcherding Buick GMC logo

Borcherding Buick GMC

Motor Vehicle Manufacturing11-50 Employees

Borcherding Buick GMC operates as a motor vehicle retailer in the Cincinnati region, with a history rooted in a family dealership. The business is led by Kim Borcherding, whose three-and-a-half-decade career spans both retail and original equipment manufacturing in the automotive sector, and who has taken majority ownership through a trust arrangement after her husband’s passing. In 2010 the company broadened its reach by acquiring a NAPA Jobber Store in Mason, Ohio to serve do-it-yourself customers and wholesale clients, and in 2011 it added a Business Choice franchise to address fleet, government, and commercial truck and van needs. Borcherding Automotive in Cincinnati has been serving the community for 36 years. 

Kim Borcherding also engages with the broader industry through activities such as serving on GM’s Minority Dealer Board and earning WBENC certification in 2011. The Cincinnati-based business maintains a multi-channel footprint that serves individual buyers, DIY and wholesale customers, and commercial fleets through its retail operations, parts distribution, and franchise extensions.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Borcherding Buick GMC's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Borcherding Buick GMC's revenue is estimated to be in the range of $25M - $50M

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