Insights

SMB Fleet Growth Target Borcherding Enterprises and its Business Choice fleet segment for fleet maintenance, service contracts, and OEM parts programs to expand fleet clientele beyond individual retail customers.

Local Aftermarket Expansion Leverage the NAPA Jobber Store and DIY/wholesale client base in Mason, Ohio to cross-sell service packages, warranty support, and accelerated parts sourcing for local body shops and independent maintenance shops.

Leadership Alignment Engage Kim Borcherding and the GM Minority Dealer Board network to identify minority dealer development opportunities, partnerships, and potential supplier programs that can unlock co-op marketing and credit terms.

Diverse Revenue Streams Explore partnerships across new vehicle sales, fleet services, and commercial truck/van segments to diversify revenue beyond consumer retail and reduce seasonality risk.

Midmarket Benchmarking Position Borcherding Buick GMC against peers with similar employee size and revenue to tailor scalable programs, maintenance plans, and financing options that fit a 11-50 employee, mid-market dealership profile.

Similar companies to Borcherding Buick GMC

Borcherding Buick GMC's Email Address Formats

Borcherding Buick GMC uses at least 4 email formats:
Borcherding Buick GMC Email FormatsExamplePercentage
FLast@borcherding.comJDoe@borcherding.com
85%
LastF@borcherding.comDoeJ@borcherding.com
12%
F.Last@borcherding.comJ.Doe@borcherding.com
3%
FLast@borcherdingbpg.comJDoe@borcherdingbpg.com
100%

Frequently Asked Questions

What is Borcherding Buick GMC's official website and social media links?

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Borcherding Buick GMC's official website is borcherdingbpg.com and has social profiles on LinkedIn.

How much revenue does Borcherding Buick GMC generate?

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As of October 2026, Borcherding Buick GMC's annual revenue is estimated to be $25M - $50M.

What is Borcherding Buick GMC's NAICS code?

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Borcherding Buick GMC's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Borcherding Buick GMC have currently?

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As of October 2026, Borcherding Buick GMC has approximately 49 employees across 1 continents, including North America. Key team members include President: M. M., Preowned Sales Director: T. W. and Warranty Claims Manager: B. C. Explore Borcherding Buick GMC's employee directory with LeadIQ.

What industry does Borcherding Buick GMC belong to?

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Borcherding Buick GMC operates in the Motor Vehicle Manufacturing industry.

What is Borcherding Buick GMC's email format?

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Borcherding Buick GMC's email format typically follows the pattern of FLast@borcherding.com. Find more Borcherding Buick GMC email formats with LeadIQ.
Borcherding Buick GMC logo

Borcherding Buick GMC

Motor Vehicle Manufacturing11-50 Employees

Borcherding Buick GMC operates as a motor vehicle retailer in the Cincinnati region, with a history rooted in a family dealership. The business is led by Kim Borcherding, whose three-and-a-half-decade career spans both retail and original equipment manufacturing in the automotive sector, and who has taken majority ownership through a trust arrangement after her husband’s passing. In 2010 the company broadened its reach by acquiring a NAPA Jobber Store in Mason, Ohio to serve do-it-yourself customers and wholesale clients, and in 2011 it added a Business Choice franchise to address fleet, government, and commercial truck and van needs. Borcherding Automotive in Cincinnati has been serving the community for 36 years. 

Kim Borcherding also engages with the broader industry through activities such as serving on GM’s Minority Dealer Board and earning WBENC certification in 2011. The Cincinnati-based business maintains a multi-channel footprint that serves individual buyers, DIY and wholesale customers, and commercial fleets through its retail operations, parts distribution, and franchise extensions.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Borcherding Buick GMC's revenue is estimated to be in the range of $25M - $50M

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