Innovation in Water Solutions Borg & Overström demonstrates a commitment to technological innovation with a range of advanced water dispensers and accessories, including recent product launches like the E-Series and B6 dispenser. This positions them as a provider of premium, customizable hydration solutions suitable for high-end workplaces and public environments.

Hygiene Focus The partnership with T-Safe UK Ltd to develop the T-Safe Filter Accessory Kit highlights their emphasis on hygiene and safety, making their products especially appealing to sectors such as healthcare, food service, and hospitality where contamination prevention is critical.

Emerging Market Presence With a revenue range of $1M to $10M and recent product innovations, Borg & Overström offers opportunities to expand in premium corporate and institutional markets, especially organizations seeking stylish and efficient hydration solutions with advanced filtration and hygiene features.

Product Customization The company's focus on offering a choice of refreshment options including chilled, ambient, sparkling, and hot water directly addresses diverse customer needs, allowing sales teams to target various verticals such as offices, gyms, and venues seeking tailored hydration solutions.

Growth Potential Given their strategic focus on innovation and recent product launches, Borg & Overström presents a compelling opportunity for partners to introduce complementary services like installation, maintenance, and premium consumables in the expanding workplace hydration segment.