Sustainability Shift Opportunity to position Borg & Overström’s water systems as eco-friendly, design-led workplace hydration solutions for clients prioritizing sustainability, highlighting Made Blue collaborations and large-scale hydration projects to attract offices seeking lower plastic waste and greener office refreshment.

Design and Tech Edge Leverage the premium, technology-driven T2 tap system and E-Series launch to upsell to facilities teams seeking aesthetically pleasing, reliable, configurable hydration options for modern workspaces across offices, hospitality, and corporate environments.

Strategic Partnerships Target potential partners and distributors evidenced by recent alliances (Pleyce, T-Safe, Made Blue) to accelerate market reach; identify co-branding and reseller opportunities to broaden install footprints in corporate campuses and high-traffic venues.

Regional Growth Focus B2B expansion opportunities in Europe via Borg & Overström B.V, with potential to expand through channel partners and integrators to capture mid-market and enterprise clients seeking hygienic, high-quality water solutions with strong after-sales support.

Financial and Scale Potential With modest revenue scale and a growing product line, present bundled refreshment solutions (hardware + filtration accessories) to facilities managers, procurement, and hospitality groups as repeatable, high-margin offerings aligned with sustainability and hygiene priorities.