Market Niche Borkholder Buildings & Supply operates in the wholesale building materials industry with a focus on green, attractive, and affordable building solutions, presenting opportunities to target eco-conscious developers and contractors seeking sustainable construction options.
Growth Potential With revenue ranging from one to ten million dollars and a history of over 60 years in engineering and design, the company demonstrates stability and potential for expanding its customer base through innovative building solutions.
Tech Integration Utilizing a variety of digital tools like CDNJS, Cloudflare, and Vimeo indicates a modern approach to marketing and customer engagement, providing avenues to develop digital marketing and online sales channels.
Segment Opportunities Compared to larger competitors, Borkholder’s smaller size suggests an opportunity to offer personalized service and customized building solutions to small to medium-sized contractors and local businesses.
Service Expansion Their long-standing experience combined with a commitment to innovative engineering creates opportunities for upselling value-added services like design consultation, sustainable building upgrades, and quality component sourcing.