Sizable PR footprint Borkowski operates with 51-200 employees in PR and strategic communications, suggesting capacity for mid-market campaigns and integrated campaigns across multiple industries, presenting cross-sell opportunities for additional services such as crisis management, stakeholder engagement, and digital PR.

Financial scale Reported revenue in the $10M-$25M range indicates a healthy mid-tier agency with budget to engage in larger retainers, expanded program work, and long-term partnerships with brands seeking consistent PR and communications support.

Tech-enabled Adopters of LinkedIn Ads, React, Node.js, Google Tag Manager and modern web standards (JSON-LD, HTTP/3) point to a tech-forward approach. There is potential to upsell data-driven PR analytics, marketing tech integrations, and digital measurement offerings.

Growth potential Recent funding or growth signals are not explicit, but the combination of ambition-oriented positioning and a broad client-ready service narrative suggests opportunities to partner on expansion initiatives, including international PR, product launches, or rebranding programs.

Competitive positioning In a market with similarly sized firms and a mix of small and mid-market agencies, Borkowski can be positioned as a full-service, reputationally focused partner with capabilities that appeal to mid-sized clients seeking strategic storytelling, crisis resilience, and measurable outcomes.