Luxury Event Appeal Position borrowed BLU as the premier luxury tabletop rental partner for high-end weddings and editorial shoots by emphasizing its curated inventory, mix of modern and vintage pieces, and frequent features in top design publications to attract upscale planners and boutique venues.

Editorial and Media Leverage Leverage published press in Martha Stewart Weddings and other outlets to open conversations with wedding magazines, influencers, and stylist teams at luxury venues to drive collaboration, partnerships, and featured shoots that showcase your unique tableware.

Geographic Focus Target cross-market opportunities between Los Angeles and New York with a coordinated sales approach to luxury planners, event producers, and destination wedding coordinators who serve both markets and can benefit from a shared rental catalog.

Tech and Convenience Highlight the seamless shopping experience through Squarespace and Shopify, plus digital payment options and Google Pixel analytics to offer streamlined ordering, faster quotes, and measurable ROIs for event budgets, attracting tech-savvy planners.

Growth Readiness With revenue in the mid-range and a lean team, pursue partnerships with larger rental groups or boutique-event agencies to scale inventory access, co-hosted events, and bundled rental packages that expand market reach while maintaining premium positioning.