Insights

Growing Customer Base With over 3 million members, Borrowell has established a significant presence in the Canadian credit and financial services market. This extensive user base creates opportunities for financial product providers to target and expand their offerings to a highly engaged audience.

Innovative Rent Reporting The launch of Borrowell's Rent Advantage program, which reports rental payments to credit bureaus, opens avenues for partnerships with landlords, property managers, and rental platforms to enhance credit profiles of tenants. These collaborations can lead to new revenue streams and data integrations for financial institutions.

Strategic Partnerships Collaborations with major players like BMO, Visa, and Uber demonstrate Borrowell’s ability to facilitate co-branded offers. This creates opportunities to develop joint marketing campaigns or exclusive credit card incentives with other financial service providers seeking to attract loyal customers.

Technology Integration Borrowell's use of advanced tools and tech stack including Azure, data analytics, and personalized insights presents a chance for tech vendors and data companies to provide complementary solutions that enhance Borrowell’s platform or customer experience, leading to upsell prospects.

Financial Growth Potential With revenue estimated between 25 and 50 million dollars and a focus on credit education and personalized services, Borrowell offers a compelling opportunity for SaaS providers, financial product marketplaces, and credit bureaus to offer targeted tools or data services that support their continued growth and market differentiation.

Borrowell Tech Stack

Borrowell uses 8 technology products and services including ggplot2, WordPress, Emotion, and more. Explore Borrowell's tech stack below.

  • ggplot2
    Advanced Analytics And Data Science
  • WordPress
    Content Management System
  • Emotion
    Javascript Frameworks
  • Choices
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • Yoast SEO
    Search Engines
  • Quantcast
    System Analytics & Monitoring
  • Facebook
    Widgets

Media & News

Borrowell's Email Address Formats

Borrowell uses at least 1 format(s):
Borrowell Email FormatsExamplePercentage
First.Last@borrowell.comJohn.Doe@borrowell.com
90%
Last@borrowell.comDoe@borrowell.com
4%
First@borrowell.comJohn@borrowell.com
3%
FirstL@borrowell.comJohnD@borrowell.com
3%

Frequently Asked Questions

Where is Borrowell's headquarters located?

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Borrowell's main headquarters is located at 1 University Avenue Toronto, Ontario m5j 2p1 Canada. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Borrowell's phone number?

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You can contact Borrowell's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Borrowell's official website and social media links?

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Borrowell's official website is borrowell.com and has social profiles on LinkedInCrunchbase.

What is Borrowell's NAICS code?

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Borrowell's NAICS code is 52 - Finance and Insurance.

How many employees does Borrowell have currently?

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As of February 2026, Borrowell has approximately 115 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Cmo And Head Of Data: D. S.Cmo And Head Of Data: D. S.Chief Technology Officer: J. L.. Explore Borrowell's employee directory with LeadIQ.

What industry does Borrowell belong to?

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Borrowell operates in the Financial Services industry.

What technology does Borrowell use?

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Borrowell's tech stack includes ggplot2WordPressEmotionChoicesMicrosoft AzureYoast SEOQuantcastFacebook.

What is Borrowell's email format?

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Borrowell's email format typically follows the pattern of First.Last@borrowell.com. Find more Borrowell email formats with LeadIQ.

When was Borrowell founded?

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Borrowell was founded in 2014.

Borrowell

Financial ServicesOntario, Canada51-200 Employees

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

Trusted by 1 in 10 Canadians, Borrowell provides over 3 million members with comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

Section iconCompany Overview

Headquarters
1 University Avenue Toronto, Ontario m5j 2p1 Canada
Phone number
NAICS Code
52 - Finance and Insurance
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Borrowell's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Borrowell's revenue is estimated to be in the range of $25M$50M

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