International Expansion Opportunities Borussia Dortmund has recently launched international academies in Ghana and South Korea, indicating potential for upselling global sports technology, educational partnerships, or localized fan engagement solutions tailored to diverse markets.

Technology Partnership Potential With their recent collaboration with Lenovo as an official AI innovation partner, the club demonstrates openness to advanced technology integrations, presenting opportunities for innovative software, AI solutions, and data analytics services to enhance fan experience and operational efficiency.

Sponsorship & Branding The club’s strong brand loyalty and global audience provide a fertile ground for sponsorship, advertising, and digital marketing services, especially given their active online presence utilizing platforms like Facebook, Adobe Tag Manager, and Salesforce Marketing Cloud.

Fan Engagement & Merchandising Borussia Dortmund’s dedicated fan base and stadium-centered energy create opportunities for immersive fan engagement technologies, CRM systems, and personalized content solutions that can boost merchandise sales and enhance matchday experiences.

Corporate Social Responsibility Addressing recent misconduct issues related to youth, there is a need for advanced compliance, safety, and employee engagement solutions to reinforce brand integrity and support sustainable club operations, potentially opening avenues for consultancy or HR tech services.