International Expansion Borussia Dortmund’s recent opening of its first permanent International Academy in South Korea highlights opportunities for partnerships in international markets, youth development programs, and localized fan engagement initiatives.

Digital Engagement With a tech stack that includes Salesforce Marketing Cloud, Adobe Tag Manager, and social media platforms like Facebook, the club demonstrates a strong digital presence, presenting opportunities to enhance fan interaction, targeted marketing, and personalized experiences.

Revenue Growth Generating between $50M and $100M in revenue indicates a healthy market position, providing scope for premium sponsorships, merchandise sales, and digital content offerings to further boost financial performance.

Leadership Changes Recent appointment of Hans-Joachim Watzke as president suggests strategic leadership shifts, which could be leveraged to introduce innovative commercial initiatives, sponsorship negotiations, and partnership development.

Community & Fan Loyalty The club’s emphasis on nearly a century of loyal fan support and local roots offers a foundation for developing community-centric campaigns, fan engagement platforms, and exclusive experiences to deepen loyalty and expand membership opportunities.