Tech Stack Optimization WordPress-based site and standard web assets present an opportunity to upgrade CMS, optimize performance for faster load times, and strengthen SEO with structured data and schema markup. Integrate marketing automation and CRM to streamline campaigns.

Lead Generation Acceleration There is potential to scale client acquisition through targeted SEO, paid media, and content marketing programs designed for advertisers, with a CRM and marketing automation to track and nurture prospects.

Operational Scale A lean team combined with mid-market revenue suggests processes and tooling gaps. Implement project management, client onboarding, time tracking, and automation to improve efficiency and margins.

Vertical Market Expansion Positioning services toward construction and electrical industry clients could unlock new demand, leveraging industry-specific creative and case studies to win high-value advertising engagements.

Analytics ROI Develop robust measurement and attribution capabilities to demonstrate ROI for clients, using existing data sources and analytics to optimize campaigns and justify retainers.