Academic Collaborations The university actively partners with various research institutions and public health organizations, such as Merrimack Valley Planning Commission and The Lancet Group, indicating opportunities to offer collaborative research tools, data analytics, and specialized software solutions to enhance their joint projects.

Recognition and Awards Receiving prestigious awards like the 2025 FRAME Award in learning spaces highlights the university's commitment to innovative and modern educational environments, creating demand for advanced educational technology, campus infrastructure solutions, and facility enhancement services.

Research and Scholarship The focus on research, public health, and scholarly publications suggests a strong foundation for products related to research management, data analysis, compliance tools, and educational content delivery tailored for academic institutions and healthcare-focused research centers.

Growth and Engagement With a sizable employee base and ongoing initiatives like launching Holmes Scholars chapters, there is an opportunity to provide HR technology, diversity and inclusion programs, and professional development platforms to support faculty and student engagement.

Event Participation Participation in prominent industry summits and sports recognition indicates an active engagement with community and event-based marketing channels, offering opportunities for sponsorship, event management platforms, and brand visibility solutions targeting academic and healthcare audiences.