Artisanal Craftsmanship Bourgeois Guitars specializes in handcrafted acoustic instruments, producing a limited annual output of only 400 guitars, which positions them as a premium, high-quality brand appealing to professional musicians and serious amateurs seeking unique, boutique instruments.

Professional Endorsements The company’s guitars are favored by notable artists such as Ray LaMontagne and Ricky Skaggs, indicating strong professional appeal. This creates opportunities to target emerging artists and musicians who value high-end, award-winning instruments.

Recent Product Launches Bourgeois consistently introduces new models, including the Touchstone Signature and Country Boy, demonstrating ongoing innovation and expansion within their product line, which could attract buyers interested in cutting-edge or signature-series guitars.

Growing Recognition Recent awards and recognitions, along with a significant grant of over $266K, highlight increasing industry acknowledgment and financial support, suggesting a stable outlook and potential for expanding marketing and distribution channels.

Market Niche Focus Operating as a small shop in a niche market segment with revenue estimates between $1M and $10M, Bourgeois Guitars offers tailored, high-quality products that can be marketed to boutique retailers or direct-to-consumer channels targeting discerning musicians seeking premium, handcrafted guitars.