Small Studio Potential With a very small team, Bowman Art Glass Studio has growth potential through strategic partnerships, wholesale programs, and outsourced marketing to scale reach without hiring additional staff.

Digital Modernization The current tech stack signals an opportunity to upgrade the website and e-commerce capabilities. Propose a modern online store, secure hosting, SEO, analytics, and a managed services plan that leverages AWS and domain services to boost online sales and discovery.

Local Growth Based in Muncie, Indiana, there is room to grow via local outreach: partner with nearby makerspaces and craft schools, host stained glass workshops, and run targeted local marketing to attract hobbyists and students.

Product & Classes Position Bowman as both supplier and learning hub by offering starter kits, project packs, and premium tools, plus paid classes and private lessons to create recurring revenue streams.

Competitive Positioning Differentiate from larger suppliers and small studios by highlighting handcrafted work, community-focused events, and exclusive kits; explore cross promotions and partnerships with nearby art retailers to expand exposure.