Expanding Leadership Recent strategic hires including a new CEO and territory managers indicate Pure Archery Group is focusing on strengthening its leadership team and expanding its market reach, especially in key US regions such as the Southeast and Northeast, presenting opportunities for targeted dealer and retail partnerships.

Global Distribution Network With widespread production facilities in Oregon, Montana, and Canada, along with a distribution and service center in Michigan, the company is well-positioned to supply a broad North American market, facilitating faster delivery and potential upsell opportunities within existing distribution channels.

Premium Product Portfolio Offering high-performance archery equipment from recognized brands like Bowtech, Diamond, and Excalibur, along with industry-leading accessories, suggests opportunities to upsell or expand product lines to existing customers seeking durability and accuracy with enhanced technology.

Focused Marketing & Investment Acquisition by JDH Capital and recent leadership appointments show the company’s commitment to growth and innovation, creating an environment conducive to developing new marketing strategies, exclusive product launches, and strategic alliances with outdoor and sporting goods retailers.

Moderate Revenue Scale With revenues estimated between $10M and $25M and a specialized niche in premium archery equipment, there is potential for introducing complementary products, expanding dealer networks, and increasing sales through targeted sales initiatives tailored to high-end outdoor sports enthusiasts.