Established Market Presence Boyer Trucks has a long-standing history in the trucking industry since 1927, which provides a strong reputation and trustworthiness to attract customers seeking reliable truck sales and services.

Extensive Inventory With the largest inventory of new and used trucks from top brands like Freightliner, Western Star, and Ford, Boyer Trucks can meet a wide range of customer needs, presenting opportunities to upsell accessories, parts, and maintenance services.

Targeted Digital Engagement Utilizing digital tools such as Google Ads, Facebook Pixel, and Tealium indicates an active online marketing strategy, which can be leveraged to identify and target high-intent prospects for sales outreach.

Regional Service Network Having seven Midwest locations enables Boyer Trucks to develop localized relationships and offer tailored service packages, creating opportunities for repeat business and fleet management solutions.

Revenue Growth Potential With a revenue range of 50 to 100 million dollars and a sizable employee base, the company shows scalability and potential for expanding service offerings such as maintenance contracts, parts sales, and financing options to increase revenue streams.