Luxury Customization BRABUS specializes in high-performance, bespoke tuning of Mercedes-Benz vehicles, appealing to affluent clients seeking exclusive, personalized automotive experiences. This positions the company well to attract high-net-worth individuals interested in premium vehicle modifications.
Diversified Offerings Beyond traditional automotive tuning, BRABUS is expanding into marine, adventure pickups, and even real estate markets through strategic partnerships. This diversification creates cross-selling opportunities with clients who value luxury lifestyle products.
Global Presence Active in over 100 countries, BRABUS has a strong international footprint, allowing for targeted marketing campaigns and localized offerings that can increase market penetration and sales in emerging luxury markets.
Innovative Models Recent launches of high-performance models like the BRABUS Shadow 1500, Rocket GTC hybrid, and XLP 800 Adventure pickup demonstrate a focus on cutting-edge technology and limited-edition vehicles, appealing to collectors and enthusiasts willing to invest in exclusive products.
Brand Prestige With a longstanding reputation as a premium independent tuning house, BRABUS's exclusive brand image can be leveraged to upsell premium customization packages and collaborate with luxury partners to expand sales channels.
BRABUS GmbH uses 8 technology products and services including Canva, Adobe, Cloudflare CDN, and more. Explore BRABUS GmbH's tech stack below.
| BRABUS GmbH Email Formats | Percentage |
| First.Last@brabus.com | 93% |
| Last@brabus.com | 4% |
| FL@brabus.com | 2% |
| First.MiddleLast@brabus.com | 1% |
Motor Vehicle ManufacturingGermany201-500 Employees
BRABUS is the world’s largest independent automobile customisation and tuning company. For the past 40 years we have been developing and building high-performance supercars with up to 900 hp and customising vehicles of the brand Mercedes-Benz into stylish masterpieces - Made in Germany. The company is active worldwide in more than 100 countries and remains until today a privately and familyowned company.
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Funding & FinancialsBRABUS GmbH's revenue is estimated to be in the range of $100M$250M
Funding & FinancialsBRABUS GmbH's revenue is estimated to be in the range of $100M$250M
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