Market position Brainstorm is a specialized broadcast graphics software developer with a long history (since 1993) and a focus on real-time 3D graphics and virtual sets, serving high-profile broadcasters. For sales, emphasize premium, feature-rich solutions like InfinitySet to broadcasters seeking cutting-edge, reliable visual experiences.

Product leadership Flagship InfinitySet leverages patented TrackFree technology, positioning Brainstorm as a technology leader in virtual sets. Target buyers who prioritize innovation, performance, and award-winning technology to justify premium pricing and long-term licensing deals.

Expansion potential With a global footprint among large broadcasters and numerous regional stations, there is opportunity to upsell to existing customers and cross-sell additional tools such as Aston 3D, eStudio, OnDemand, and weather/elections modules for end-to-end production workflows.

Industry recognition A track record of awards and industry affiliations (IBC Innovation Award, IABM Game Changer, NAB involvement) helps credibility with procurement teams. Use these credentials in outreach to shorten sales cycles and build trust with potential clients.

Target profile Mid to large broadcasters and regional stations seeking fast, reliable, high-quality graphics packages present the best target. Align messaging around performance, reliability, and tailored fit to specific workflow needs to drive trial and adoption.