Brainvalue Employee Directory
Advertising ServicesÎle-de-france, France51-200 Employees
Brain Value is a Paris-based independent research agency founded in 2003 by Nicolas Riou that merges market research with strategic planning to generate consumer insights for marketing decisions. The company emphasizes an in-depth understanding of the consumer as the basis for differentiating marketing strategies, supported by innovative methods intended to produce reliable and inspiring results. Its approach combines specialist advertising expertise with analysis of brand strategies and socio-cultural trends to frame consumer insights within business context. It serves a broad set of major brands across sectors including fast-moving consumer goods, health, luxury fragrances, services, and distribution, leveraging a network of specialized partners and international reach. Based in Paris, Île-de-France, the firm operates across more than 27 countries and maintains partnerships to extend its reach. A recent development in the company's history is the August 2025 acquisition by Ifop Group, indicating consolidation within the qualitative research sector in France.
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