Brand Potential (Formerly Known as Modern Citizens) Email Format

Advertising ServicesEngland, United Kingdom11-50 Employees

Brand Potential, headquartered in London, is an advertising services agency formed from Modern Citizens. It describes itself as a modular operation designed to address contemporary brand challenges, drawing on creative and technology expertise from its predecessor agencies Creature London, Positive London, Positive Netherlands and DUNKD. The firm employs a small to mid-sized team and organizes its work around eight core modules to provide flexible, tailored solutions for evolving brands. By assembling the right mix of capabilities for each client, the agency aims to deliver work that is impactful, innovative, and effective, supporting growth in a fast-changing market.

The agency targets modern brands seeking end-to-end support across strategic consultancy, brand design, digital build, content creation, brand advertising, performance marketing, UX design, and data analysis and optimisation. Recent developments include Nina Goli being appointed as Head of Digital Strategy in February 2025, and the June 2025 launch of The Moonpig Strut in partnership with Moonpig.

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