Brand South Africa
Marketing ServicesGauteng, South Africa51-200 Employees
Brand South Africa is a marketing services organization established in August 2002 to cultivate a positive and compelling image for the country. Its mandate encompasses developing and implementing proactive marketing and communication strategies that promote economic competitiveness, attract trade and investment, and foster national pride, social cohesion, and active citizenship. Based in Johannesburg, Gauteng, the organization engages with government, business, and international partners to coordinate branding efforts that support South Africa's broader economic and reputational objectives. In 2025 it announced a partnership with Netflix to celebrate and showcase South Africa's vibrant cultures in anticipation of the G20 Summit, reflecting its role in connecting global audiences with the country's brand. The entity operates within the marketing services sector, offering a structured approach to national branding and strategic communication.