Market Positioning Brand Troops specializes in direct sales and face-to-face marketing solutions, which positions it well to serve clients seeking personalized, high-impact promotional campaigns in the advertising services industry.

Client Engagement Focus With a strong emphasis on creating superior client experiences and being a trusted brand advisor, there are opportunities to expand services that enhance customer retention and client satisfaction.

Technology Utilization Utilizing diverse tech stacks like CDN, CRM tools, and interactive video training, the company is open to integrating innovative digital solutions, offering a platform to upsell modern marketing technologies to current and prospective clients.

Growth Potential Generating revenue between 10 million and 25 million with a relatively lean team suggests scalability potential, especially through targeted sales efforts to larger brands seeking customized marketing and sales consultancy.

Competitive Landscape Operating alongside larger agencies with extensive staff and revenue indicates a need to highlight agility, personalized service, and local market expertise to differentiate and attract niche clients in the Chicago region.