Brandartica Employee Directory

Marketing ServicesNew Hampshire, United States2-10 Employees

Brandartica is a marketing services firm based in Portsmouth, New Hampshire, focused on resolving what it calls Brand Identity Fog for established food, beverage, and home goods brands. It offers a process called Lock Story-To-Signal Brand Identity System, which moves through discovering, distilling, and amplifying a brand’s core signals to improve credibility and consistency across identity, packaging, websites, messaging, campaigns, and content. The objective is to enable first-contact credibility and faster buyer understanding without relying on discounting, addressing issues where buyers struggle to grasp what the brand stands for. The leadership comprises Peter Jude Ricciardi, the founder and Chief Creative Officer, and Jeff Litcofsky, Chief Operating Officer, with backgrounds in storytelling, brand signal, and corporate marketing execution. The firm operates in the marketing services industry and is described as correcting brand clarity rather than decorating or embellishing brands, serving established consumer brands in need of clearer market positioning.

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