brandRUSSO Employee Directory
Advertising ServicesLouisiana, United States11-50 Employees
BrandRUSSO is a mid-sized branding agency in the advertising services sector, based in Lafayette, Louisiana. It was founded in 2001 by CEO/Brand Strategist Jaci Russo and Chief Creative Officer Michael Russo. The firm positions itself as a partner that uses consumer insights to develop branding initiatives intended to forge emotional connections with target audiences. Its approach centers on changing the conversation to better position clients in the marketplace, regardless of client size, geographic location, or industry. The company's branding process, known as Razor Branding, spans advertising, marketing, interactive, social media and media management, starting with identifying the audience and then crafting messaging, strategies, and creative to build loyalty and advocacy. The firm has a diversified client roster across industries and geographies, reflecting its breadth of experience.