BrandSource

ManufacturingNevada, United States51-200 Employees

BrandSource is a mid-sized, member-owned not-for-profit organization that serves independent appliance and furniture retailers within the manufacturing sector. Based in Las Vegas, Nevada, it brings together dealers to strengthen their position against national chains. As a key member of the AVB Alliance, BrandSource provides specialized business solutions to its members, including financing, logistics, merchandising, and marketing to help them navigate digital marketing and e-commerce.
The organization traces its origins to 1969 when five independent dealers formed a cooperative to pool resources. It remains member-owned and not-for-profit, dedicating its resources to member success rather than external profit. In 2026, BrandSource expanded its offerings with the launch of a category to support members who sell fixtures and fittings.

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