Insights

Member-owned leverage BrandSource is a not-for-profit, member-owned group with access to over $20 billion in AVB Alliance retail volume, presenting a strong opportunity to offer scalable financing, logistics, and marketing partnerships tailored for independent retailers.

Expansion opportunities Recent launches such as the fixtures and fittings programs and the Furniture Technology Source indicate ongoing product category expansion and tech-enabled services, providing sales openings for suppliers of hardware, fixtures, and retailer technology solutions.

Buyer network access With a nationwide buying group of 51-200 employees and active participation in AVB Summit events, there is a ready-made channel for channel partnerships, exclusive promotions, and co-branded marketing to reach independent appliance and furniture retailers.

Service and support BrandSource has invested in ServiceSource and Handbook-in-a-Box initiatives, signaling demand for after-sales support, service network expansion, and human resources tooling—opportunities for service providers, warranty programs, and compliance vendors.

Digital and e-commerce focus The emphasis on navigating digital marketing and e-commerce within member solutions, plus the tech stack elements and ongoing events, creates a strong opening for Martech, CRM, and data analytics solutions tailored to independent retailers.

BrandSource Tech Stack

BrandSource uses 8 technology products and services including Hotjar, Cloudflare, oEmbed, and more. Explore BrandSource's tech stack below.

  • Hotjar
    Analytics
  • Cloudflare
    Content Management System
  • oEmbed
    Dev Tools
  • Pardot
    Marketing
  • Really Simple Discovery
    Miscellaneous
  • Microsoft
    Miscellaneous
  • Twenty Seventeen
    Web Platform Extensions
  • Twitter
    Widgets

Media & News

BrandSource's Email Address Formats

BrandSource uses at least 2 format(s):
BrandSource Email FormatsExamplePercentage
First.Last@brandsource.comJohn.Doe@brandsource.com
94%
Last@brandsource.comDoe@brandsource.com
3%
FLast@brandsource.comJDoe@brandsource.com
2%
F.Last@brandsource.comJ.Doe@brandsource.com
1%

Frequently Asked Questions

What is BrandSource's official website and social media links?

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BrandSource's official website is joinbrandsource.com and has social profiles on LinkedIn.

What is BrandSource's NAICS code?

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BrandSource's NAICS code is 31-33 - Manufacturing.

How many employees does BrandSource have currently?

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As of July 2026, BrandSource has approximately 70 employees across 3 continents, including North AmericaAsiaAfrica. Key team members include Vice President, Brandsource: J. R.Executive Vice President: J. W.Human Resources Director: A. O.. Explore BrandSource's employee directory with LeadIQ.

What industry does BrandSource belong to?

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BrandSource operates in the Manufacturing industry.

What technology does BrandSource use?

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BrandSource's tech stack includes HotjarCloudflareoEmbedPardotReally Simple DiscoveryMicrosoftTwenty SeventeenTwitter.

What is BrandSource's email format?

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BrandSource's email format typically follows the pattern of First.Last@brandsource.com. Find more BrandSource email formats with LeadIQ.

When was BrandSource founded?

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BrandSource was founded in 1969.
BrandSource logo

BrandSource

ManufacturingNevada, United States51-200 Employees

BrandSource is a mid-sized, member-owned not-for-profit organization that serves independent appliance and furniture retailers within the manufacturing sector. Based in Las Vegas, Nevada, it brings together dealers to strengthen their position against national chains. As a key member of the AVB Alliance, BrandSource provides specialized business solutions to its members, including financing, logistics, merchandising, and marketing to help them navigate digital marketing and e-commerce.
The organization traces its origins to 1969 when five independent dealers formed a cooperative to pool resources. It remains member-owned and not-for-profit, dedicating its resources to member success rather than external profit. In 2026, BrandSource expanded its offerings with the launch of a category to support members who sell fixtures and fittings.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
1969
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    BrandSource's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    BrandSource's revenue is estimated to be in the range of $25M$50M

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