Strategic Partnerships BrandSource is a member-owned not-for-profit with AVB Alliance backing, unlocking access to over $20 billion in retail business. This presents a substantial cross-sell opportunity for exclusive financing, logistics, merchandising, and marketing solutions tailored for independent retailers seeking scale and digital competitiveness.

Digital & Fintech Enablement Recent initiatives include Trusted Transact in-house credit processing and a focus on navigating digital marketing and e-commerce. Target sales conversations around integrated payment processing, credit services, and digital advertising/tools to drive online and omnichannel growth for members.

Category Expansion BrandSource launched a dedicated category for programs and partnerships in fixtures and fittings, signaling openness to supplementary product adjacencies. Leverage this to propose partnerships or bundles that complement core appliances with compatible furniture, fixtures, and accessories.

Leadership & Programs Frequent leadership moves and program launches (Senior Director roles, Bedding Solutions, Furniture Technology Source) indicate active strategic initiatives and visible top-level sponsorship. Align sales outreach to secure executive sponsorships, pilot programs, and long-term commitments across relevant product areas.

Industry Events & Networking Active participation in AVB BrandSource Summits and industry updates creates regular touchpoints with members. Leverage event calendars to schedule demos, showcase technology platforms (Google Ads, Dynamics, iCIMS, Piwik PRO Core), and onboard new members during or after summits.