Strong Market Position Brasserie Kronenbourg holds approximately 25% of the French beer market with a diversified portfolio of recognized brands like Kronenbourg 1664 and Grimbergen, indicating a robust presence and potential for expansion into new product lines or premium segments.

Presence in On-Trade and Retail With sales channels spanning cafes, bars, restaurants, and large retail outlets across France, there is an opportunity to deepen relationships with key accounts and develop tailored promotional strategies for different consumption environments.

International Backing As part of the Carlsberg Group, a global leader, Kronenbourg benefits from extensive resources, distribution networks, and marketing expertise that can be leveraged to explore new domestic and international markets or launch innovative products.

Digital Engagement Kronenbourg actively utilizes digital platforms such as LinkedIn, YouTube, and Power BI, presenting opportunities for targeted social media campaigns, data-driven marketing, and strategic partnerships to enhance brand visibility and consumer engagement.

Growth and Innovation Potential Recent campaigns like Valentine’s Day promotions demonstrate a focus on brand activation and consumer experience, suggesting scope for developing new marketing initiatives and collaborations to boost sales and brand loyalty.