Niche focus Target the medical equipment manufacturing sector with emphasis on med device and digital therapeutics growth challenges, positioning Breakthrough as a partner to accelerate adoption with providers, patients, health systems, and payers.

Small team agility Leverage the small team size (2-10 employees) as a strength in delivering customized, rapid engagements and scalable pilot programs for early adopters seeking nimble strategic support.

Digital analytics capability Highlight proficiency with analytics tooling (Baidu Analytics, Nginx, jQuery) to support data-driven marketing, user engagement optimization, and performance tracking for device adoption campaigns.

Strategic partnerships Position as a facilitator across the healthcare ecosystem to help manufacturers navigate provider adoption hurdles, payer considerations, and patient engagement, unlocking faster time-to-value.

Global yet local reach Though based in Pittsburgh, emphasize potential to scale support for regional and national customers, using a lean model to service multiple stakeholders and accelerate go-to-market cycles.