Expanding Product Portfolio Bretthauer Road Oil Co launched REG Ultra Clean Diesel in 2019, indicating a focus on offering innovative fuel products that may appeal to environmentally conscious customers and fleet operators seeking cleaner fuel options.

Regional Presence With operations centered around Hillsboro and McMinnville in Oregon, the company presents targeted opportunities to serve local service stations, commercial clients, and bulk fuel buyers within the Pacific Northwest region.

Technology Adoption Utilizing a variety of web technologies such as PHP, jQuery, and Modernizr suggests a potential for digital engagement and online service offerings to streamline sales, customer support, and marketing efforts.

Market Focus Operating in the consumer services industry with a modest revenue range indicates potential for growth within niche fuel markets, especially in segments prioritizing quality fuels and customized solutions.

Growth Opportunities Given its relatively small team of 11 to 50 employees, there may be opportunities to scale operations, expand product lines, or enhance service offerings through strategic partnerships or targeted marketing campaigns.