Digital Modernization BRG relies on legacy DreamWeaver alongside WordPress, signaling an opportunity to modernize web infrastructure. Propose CMS migration to a scalable platform, performance optimization, security hardening, and integrated marketing tools to boost conversions and reduce maintenance.

Analytics and Privacy With web analytics tooling via Piwik PRO Core and Google Tag Manager, there is potential to advance data governance, implement privacy‑compliant analytics, and create an integrated data layer with CRM/ERP to improve lead tracking and ROI measurement.

SMB Growth Enablement As an SMB with 11-50 employees and revenue under 1M, BRG is a prime candidate for affordable, scalable solutions such as CRM/ERP, marketing automation, procurement, and supply chain visibility offerings that deliver quick ROI and clear value.

Security and Compliance Noting the use of HTTP/3 and a security header, there is room to expand security services: vulnerability assessments, WAF, CDN, and ongoing monitoring to protect their site and data, especially as they scale.

Talent Acquisition Enablement Existing iCIMS usage signals a focus on talent acquisition; potential cross-sell of HR tech enhancements, ATS integration with CRM, onboarding automation, and vendor management to streamline hiring as they grow.