Community Engagement Briarwood Club of Ankeny has a longstanding presence in the local community since 1995, with a focus on family-friendly activities and social events, representing an opportunity to deepen engagement and promote new membership and event sponsorships.

Affordability & Membership With an affordable pricing model and a diverse, welcoming membership base that includes young and experienced golfers, there is potential to tailor membership packages or exclusive offers that enhance loyalty and attract new members.

Digital Presence & Tech Use Utilizing platforms like Facebook and Twitter along with SEO tools, Briarwood demonstrates a digital orientation that can be leveraged to introduce marketing solutions, online booking systems, or targeted social media advertising to increase visibility and customer engagement.

Facility & Amenities Offering amenities such as a pool and a well-regarded restaurant, Briarwood presents opportunities for upselling or value-added services, including event hosting, catering, or partnerships with local businesses to enhance member experience.

Market Position & Growth As a smaller competitor within a market that includes larger clubs like Des Moines Golf and Country Club, Briarwood may benefit from customized marketing, sponsorship opportunities, or membership referral programs to strengthen its competitive positioning and grow its member base.