Community Engagement As a public golf course with a relatively modest staff size, Briarwood Golf Club presents opportunities to enhance member and visitor engagement through digital marketing and loyalty programs, similar to larger clubs in the industry.

Technology Adoption Utilizing a tech stack that includes AWS, React, and Joomla indicates openness to digital innovation; this can be leveraged to upsell advanced online booking, event management, or customer analytics solutions.

Revenue Growth Potential With annual revenues estimated between 10M and 25M, there is scope to introduce premium membership services, concession upgrades, or partnership programs to increase profitability and member retention.

Competitive Landscape The presence of similar regional clubs with higher revenues and staff suggests an opportunity to differentiate through digital marketing, improved customer experience, or enhanced club amenities to capture a larger market share.

Market Trends The golf industry’s consistent growth and increasing focus on tech-enabled services offer avenues for Briarwood to adopt new innovations like online booking or virtual events, appealing to modern golf enthusiasts.