Strategic partnerships Brico io has recently formed a strategic partnership with Kenovo, a specialist in refurbished electronic products, indicating an openness to collaborations that expand product categories and sustainability-driven initiatives. This suggests opportunities to propose co-branded refurbishing programs, warranty-backed refurb goods, or bundled offerings that align with the partnership.

Omnichannel and services The company operates a modern in-store experience with Shop in Shop formats and supports online orders with an order pickup point, plus financing options like PagoDil and Scalapay. This points to potential cross-sell of accessories, maintenance services, and digital lead generation for home improvement projects. Propose value-added bundles and post-purchase service packages.

Focused customer segments Brico io targets DIY-oriented consumers for home and garden care, with specialized in-store zones such as X-Auto and Bolle Blu. This indicates a receptive market for automotive accessories, home cleanliness products, pet care, and home styling items. Suggest tailored seasonal promotions and loyalty programs aligned with these micro-segments.

Growth via expansion With over 120 stores across Italy and a focus on close-to-market formats, there is potential to scale merchandising partnerships, private label opportunities, and regional marketing campaigns. Present pilots for exclusive ranges, regional promotions, and performance-based incentives to accelerate rollout.

Data-driven marketing The tech stack includes advertising and analytics tools (Microsoft Advertising, Piwik PRO Core) and customer engagement channels (WhatsApp Business, iCIMS). This enables targeted campaigns, personalized offers, and improved lead conversion. Propose a data-backed sales playbook, retargeting strategies, and channel-specific promotions.