LeadIQ logo
Learn more at LeadIQ.com

Insights

Strategic Partnerships Leverage Brico io's recent Kenovo collaboration on refurbished electronics to position cost-effective, sustainable product bundles for DIY and home improvement customers, exploring cross-sell of refurbished tools, gadgets, and accessories.

Expanded Shop Zones Capitalize on Brico io's diversified Shop in Shop concepts (Outlet Kasalingo, X-Auto, Bolle Blu, Isola dei tesori, Home Stile) to tailor targeted promotions and bundles for specific customer segments such as eco-conscious homeowners, auto enthusiasts, pet lovers, and home decor buyers.

Near-Store Convenience Highlight and upsell services like key/remote duplications, tinting, wood cutting, smartphone protection films, and click-and-collect to drive footfall from existing customers and increase average order value per visit.

Financing Options Promote Buy Now Pay Later solutions (PagoDIl and Scalapay) in combination with high-margin seasonal categories to reduce purchase friction and boost conversion for larger home improvement projects.

Digital Growth Target Brico io’s omnichannel attributes — store layout innovation, local Italian market fit, and online pickup — with personalized digital campaigns, loyalty offers, and geo-targeted promotions to drive online-to-offline traffic and cross-store sales.

Similar companies to BRICO IO S.P.A.

BRICO IO S.P.A. Tech Stack

BRICO IO S.P.A. uses 8 technology products and services including Microsoft Advertising, iCIMS, Amazon Simple Email Service, and more. Explore BRICO IO S.P.A.'s tech stack below.

BRICO IO S.P.A.'s Email Address Formats

BRICO IO S.P.A. uses at least 3 email formats:
BRICO IO S.P.A. Email FormatsExamplePercentage
First.Last@bricoio.itJohn.Doe@bricoio.it
94%
First.MiddleLast@bricoio.itJohn.MichaelDoe@bricoio.it
5%
FL@bricoio.itJD@bricoio.it
1%

Frequently Asked Questions

What is BRICO IO S.P.A.'s official website and social media links?

Minus sign iconPlus sign iconBRICO IO S.P.A.'s official website is bricoio.it and has social profiles on LinkedIn.

How much revenue does BRICO IO S.P.A. generate?

Minus sign iconPlus sign icon As of August 2026, BRICO IO S.P.A.'s annual revenue is estimated to be $1M - $10M.

What is BRICO IO S.P.A.'s NAICS code?

Minus sign iconPlus sign iconBRICO IO S.P.A.'s NAICS code is 44-45 - Retail Trade.

How many employees does BRICO IO S.P.A. have currently?

Minus sign iconPlus sign iconAs of August 2026, BRICO IO S.P.A. has approximately 464 employees across 1 continents, including Europe. Key team members include Cio - Head Of It Strategy & Digital Trasformation: C. R., Head Of Finance And Controlling - Responsabile Amministrazione, Finanza E Controllo Di Gestione: M. G. and Presidente: E. C. Explore BRICO IO S.P.A.'s employee directory with LeadIQ.

What industry does BRICO IO S.P.A. belong to?

Minus sign iconPlus sign iconBRICO IO S.P.A. operates in the Retail industry.

What technology does BRICO IO S.P.A. use?

Minus sign iconPlus sign iconBRICO IO S.P.A.'s tech stack includes Microsoft Advertising, iCIMS, Amazon Simple Email Service, Microsoft 365, Google Fonts API, WhatsApp Business, GlobalSign and Piwik PRO Core.

What is BRICO IO S.P.A.'s email format?

Minus sign iconPlus sign iconBRICO IO S.P.A.'s email format typically follows the pattern of First.Last@bricoio.it. Find more BRICO IO S.P.A. email formats with LeadIQ.

When was BRICO IO S.P.A. founded?

Minus sign iconPlus sign iconBRICO IO S.P.A. was founded in 1986.
BRICO IO S.P.A. logo

BRICO IO S.P.A.

RetailLombardy, Italy201-500 Employees

Brico io S.p.A. is an Italian retail chain specializing in proximity hardware and home-improvement goods for customers who want to maintain their homes and gardens. Based in Milan, Lombardy, and founded in 1986 by private entrepreneurs with experience in large-format distribution, the group operates more than 120 stores across Italy, including both company-owned and affiliated locations. The stores emphasize a carefully curated assortment and an innovative layout that allows a wide range of products to be offered in compact spaces, with Shop in Shop concepts like Kasalingo Outlet, X-Auto, Bolle Blu, Isola dei Tesori, and Home Stile. The company also provides several on-site services such as key duplication, smartphone and tablet screen protectors, tinting, and wood cutting, along with facilities for online order pickup and payment plans to spread purchases over time. It positions itself as a mid-sized retailer in the Italian market, focusing on training staff to maintain positive customer relations. In December 2024 Brico io formed a strategic partnership with Kenovo, a specialist in refurbished electronics, a development noted in early 2025 as part of its broader diversification.

Section iconCompany Overview

Website
bricoio.it
NAICS Code
44-45 - Retail Trade
Founded
1986
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M - $10M

    BRICO IO S.P.A.'s revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Cio - Head Of It Strategy & Digital Trasformation at BRICO IO S.P.A.
    C. R.
    Cio - Head Of It Strategy & Digital Trasformation
    Mobile Phone
  • Head Of Finance And Controlling - Responsabile Amministrazione, Finanza E Controllo Di Gestione at BRICO IO S.P.A.
    M. G.
    Head Of Finance And Controlling - Responsabile Amministrazione, Finanza E Controllo Di Gestione
    Mobile Phone
  • Presidente at BRICO IO S.P.A.
    E. C.
    Presidente
    Mobile Phone
  • Vice Capo Negozio at BRICO IO S.P.A.
    A. D.
    Vice Capo Negozio
    Mobile Phone
  • Capo Negozio at BRICO IO S.P.A.
    G. B.
    Capo Negozio
    Mobile Phone

Employee Directory

  • Vice Capo Negozio at BRICO IO S.P.A.
    L. F.
    Vice Capo Negozio
    Mobile Phone
  • Head Of Finance And Controlling - Responsabile Amministrazione, Finanza E Controllo Di Gestione at BRICO IO S.P.A.
    M. G.
    Head Of Finance And Controlling - Responsabile Amministrazione, Finanza E Controllo Di Gestione
    Mobile Phone
  • Store Manager at BRICO IO S.P.A.
    A. A.
    Store Manager
    Mobile Phone
  • Store Manager at BRICO IO S.P.A.
    F. D. C.
    Store Manager
    Mobile Phone
  • Store Manager at BRICO IO S.P.A.
    G. R.
    Store Manager
    Mobile Phone

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust LeadIQ to help them build pipeline confidently.

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.