Insights

Diverse Product Range Bricofer Group SpA offers a wide range of products across various categories such as hardware, home improvement, gardening, and more. This diverse selection provides ample opportunities to cross-sell and upsell to customers looking for comprehensive DIY solutions.

Expansion and Acquisition With a strategic expansion plan and recent acquisitions, Bricofer has increased its market presence to 93 stores across 18 regions. Leveraging this broad footprint, sales professionals can tap into new markets and target regions where the brand is establishing itself.

Private Label Opportunities The company's private labels, including Baltix, Bion Clima, Gardenia, and others, offer exclusive product lines that create opportunities for personalized sales pitches and brand loyalty. Highlighting these unique offerings can attract customers seeking specialized and quality products.

Tech-Driven Engagement Utilizing technologies like Google Analytics, Facebook Pixel, and MySQL, Bricofer demonstrates a commitment to data-driven marketing and customer engagement. Sales teams can leverage these tools to analyze customer behavior, improve targeting, and personalize sales strategies for better conversion rates.

Competitive Positioning In comparison to similar companies like Castorama France, Home Depot, and Toolstation, Bricofer's revenue falls within the $100M - 1B range, showcasing a competitive standing in the industry. Sales professionals can leverage this financial stability to build trust with customers and partners.

Similar companies to Bricofer Group SpA

Bricofer Group SpA Tech Stack

Bricofer Group SpA uses 8 technology products and services including Google Analytics Enhanced eCommerce, Facebook Pixel, MySQL, and more. Explore Bricofer Group SpA's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Facebook Pixel
    Analytics
  • MySQL
    Database
  • RequireJS
    Javascript Frameworks
  • jQuery Migrate
    Javascript Libraries
  • Open Graph
    Miscellaneous
  • Apache
    Web Servers
  • Facebook
    Widgets

Media & News

Bricofer Group SpA's Email Address Formats

Bricofer Group SpA uses at least 1 format(s):
Bricofer Group SpA Email FormatsExamplePercentage
F.Last@bricofer.itJ.Doe@bricofer.it
51%
FLast@bricofer.itJDoe@bricofer.it
41%
First.Last@bricofer.itJohn.Doe@bricofer.it
5%
FirstLast@bricofer.itJohnDoe@bricofer.it
3%

Frequently Asked Questions

Where is Bricofer Group SpA's headquarters located?

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Bricofer Group SpA's main headquarters is located at Via Vincenzo Tineo, 97 Roma, RM 00172 IT. The company has employees across 4 continents, including EuropeNorth AmericaSouth America.

What is Bricofer Group SpA's phone number?

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You can contact Bricofer Group SpA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bricofer Group SpA's official website and social media links?

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Bricofer Group SpA's official website is bricofer.it and has social profiles on LinkedIn.

How much revenue does Bricofer Group SpA generate?

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As of May 2024, Bricofer Group SpA's annual revenue reached $750M.

How many employees does Bricofer Group SpA have currently?

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As of May 2024, Bricofer Group SpA has approximately 1K employees across 4 continents, including EuropeNorth AmericaSouth America. Key team members include CFO: M. M.Chief Technology Officer: A. C.Head Of Real Estate Dept: P. M. T.. Explore Bricofer Group SpA's employee directory with LeadIQ.

What industry does Bricofer Group SpA belong to?

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Bricofer Group SpA operates in the Retail industry.

What technology does Bricofer Group SpA use?

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Bricofer Group SpA's tech stack includes Google Analytics Enhanced eCommerceFacebook PixelMySQLRequireJSjQuery MigrateOpen GraphApacheFacebook.

What is Bricofer Group SpA's email format?

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Bricofer Group SpA's email format typically follows the pattern of . Find more Bricofer Group SpA email formats with LeadIQ.

When was Bricofer Group SpA founded?

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Bricofer Group SpA was founded in 1979.
Bricofer Group SpA

Bricofer Group SpA

RetailRoma, Italy1001-5000 Employees

Bricofer è l’azienda italiana leader nel settore del fai da te che ha saputo ritagliarsi, nel corso degli anni, un posto di rilievo nel panorama imprenditoriale nazionale, grazie a una vasta offerta di prodotti di qualità e una gamma di servizi completa.
La presenza del marchio sul territorio italiano è garantita da 93 punti vendita distribuiti in 18 regioni. 

I numeri
1.403 dipendenti
93 punti vendita
50.000 referenze
400 fornitori
186.000 metri quadri espositivi 

La storia
1979- La famiglia Pulcinelli apre la prima ferramenta in provincia di Roma
1987 - Apertura della centrale di acquisti che riunisce negozi indipendenti.
1989 - Nasce il marchio Bricofer. Massimo Pulcinelli, acquisisce diversi negozi creando una rete distributiva propria formata da punti vendita a gestione diretta e punti vendita in franchising
1994 - Apre il primo Bricofer fai da te a libero servizio a Roma di 2.500 mq
2004 - Sviluppo commerciale dei marchi privati
2011 - Nasce Thormax, gruppo affiliazione e ingrosso mondo della ferramenta e del fai da te
2012 - Bricofer diventa azionista A.R.E.N.A.
2013 -  Nasce Ottimax Italia SpA, distribuzione, all’ingrosso e al dettaglio, di prodotti tecnici di qualità per costruire e ristrutturare ai prezzi più bassi del mercato, tutto l’anno e con IVA sempre inclusa
2016 - Bricofer estende la sua presenza in 17 regioni
2017 - Bricofer incrementa la sua rete di punti vendita diretti e affiliati con l’apertura di 7 negozi e l’acquisizione di Sifa Friuli s.r.l. Il Gruppo apre il 4 punto vendita a marchio Ottimax e sperimenta una nuova filosofia di servizio personalizzato con il laboratorio OX++
2018 - Bricofer rileva il Gruppo GranBrico e firma due contratti di affiliazione con Gruppo Tec e Adamante s.r.l. ampliando a 93 il numero di punti vendita a marchio Bricofer-Ottimax

I marchi privati
Baltix - Antinfortunistica, sicurezza, ferramenta
Bion Clima - Climatizzatori e deumidifcatori
Bion Electrics - Elettricità, cavi audio e video
Bion Heating - Stufe e riscaldamento
Bion Lighting - Lampadine e illuminazione
Gardenia - Giardinaggio e arredo giardino
Gloxy - Casalinghi e articoli per la casa
Idrak - Bagno, idraulica, rubinetteria
Kelix - Vernici, solventi, pennelli e siliconi
Mayota - Utensileria Manuale
Newton - Elettroutensili, compressori, idropulitrici

Section iconCompany Overview

Headquarters
Via Vincenzo Tineo, 97 Roma, RM 00172 IT
Phone number
Founded
1979
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$1B

    Bricofer Group SpA's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Bricofer Group SpA's revenue is in the range of $100M$1B

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