Strategic partnerships Leverage ongoing and expanding partnerships with large urban districts (Newark Public Schools, SCV, Lynchburg) as a blueprint to upsell more schools within districts and adjacent districts, emphasizing scratch-cooked meals and chef advocacy as a differentiator.

Scale through health networks Highlight the RWJBarnabas Health collaboration to position Brigaid as a health-focused, scratch-cooked school meals provider, with opportunities to partner with other health systems and Medicaid/pooled funding programs seeking nutritionally superior school dining options.

Large district runway Target districts with sizable student populations (e.g., 41,000+ Newark students) and incremental meal program goals (move from weekly to daily scratch meals) as a primary growth vector, offering phased rollout, training, and performance metrics.

Proven impact storytelling Utilize demonstrated outcomes from expansions and pilots to sell value around student engagement, meal acceptance, and nutrition improvements, supporting proposals with case studies and measurable metrics for school boards and administrations.

Technology-enabled ops Position Brigaid’s tech stack and modern service model to streamline procurement, scheduling, and reporting for partner districts, offering integrations with existing platforms (Squarespace commerce, Google Workspace) to reduce administrative burden and accelerate deployments.