Strategic Product Range Briggs Equipment UK is the sole distributor for Hyster and Yale materials handling equipment, presenting a unique opportunity to cross-sell related accessories, maintenance services, and extended warranty packages within its existing customer base.

Expanding Market Presence Recent acquisitions such as Blulift and Laois Hire Group indicate growth in regional service capacity, opening avenues for upselling fleet management solutions and integrated equipment rental packages to increased client segments.

Innovative Equipment Launch The recent launch of the Reach Truck and Tow Truck models demonstrates a focus on flexible, high-performance handling solutions, which can be leveraged to target logistics and warehousing companies seeking advanced material handling technology.

Recognition & Trust Multiple awards for customer service excellence and wellbeing showcase a strong reputation, providing opportunities to enhance value-based sales propositions around reliability, employee safety, and wellbeing initiatives to prospective clients.

Digital & Service Capabilities With a comprehensive fleet management system and a large team of 600 mobile engineers, Briggs Equipment offers an extensive after-sales support network that can be promoted to clients seeking reliable, service-focused equipment solutions and proactive maintenance contracts.