Market Position BrightCurrent is a leading provider of field marketing and retail services specifically targeting residential solar, energy-efficient devices, and electric vehicles, making it a prime partner for companies seeking to expand their customer acquisition efforts in the clean energy sector.
Industry Focus The company’s deep specialization in renewable energy and clean tech marketing presents opportunities to collaborate on campaigns for new product launches or to enhance brand visibility among environmentally conscious consumers.
Recent Acquisition BrightCurrent’s acquisition by Horizon Solar Power indicates strategic growth and potential for integrated services, suggesting opportunities for cross-promotion or bundled marketing solutions within the clean energy ecosystem.
Financial Growth With annual revenues between 10 and 25 million dollars, BrightCurrent demonstrates substantial market traction, indicating readiness to scale marketing operations or expand services for clients with high-growth renewable energy products.
Technology Use Utilizing a modern tech stack including Google Analytics and email services, BrightCurrent is positioned to leverage digital marketing tools effectively, allowing potential partnerships to propose innovative, data-driven campaigns that maximize customer engagement.