Brightfield Group Email Format
Market ResearchIllinois, United States11-50 Employees
Brightfield Group is a Chicago-based market research firm that provides AI-driven consumer insights and social listening to help marketing and innovation teams understand the drivers behind consumer trends. It combines predictive AI with survey data and social signals to inform brand and product decisions. The company uses a multi-step system that blends data collection, intelligent tagging, and outputs tailored through validated frameworks, layering growth metrics, indexing, volatility, and momentum with deep consumer insights, with a focus on the wellness-oriented CPG landscape. Its client base includes brands seeking forward-looking intelligence to understand evolving market dynamics. A notable recent development is a 2024 partnership with MycoTechnology to produce proprietary AI-driven insights among U.S. adult consumers, including findings on sugar reduction preferences.