Strategic partnerships Integrate with Xero to strengthen accounting ecosystem partnerships and attract SME clients seeking seamless cloud-based workpapers and payroll automation.

AI driven efficiency Leverage AMY, the company’s AI assistant, to offer advanced automation and AI-based workflow enhancements to accounting and auditing firms looking to cut turnaround times.

Cloud payroll expansion Promote payroll content now available on the cloud-first platform as a compelling upsell to practices expanding payroll processing capabilities.

Award credibility Highlight award-winning status and recent industry recognitions to differentiate in competitive bids and trigger higher trust with prospective mid-market clients.

Growth and funding signals Communicate solid revenue range and previous funding to prospects as social proof of stability and growth potential, enabling longer sales cycles with risk-conscious buyers.