brilliant corners Research & Strategies

Market ResearchDistrict of Columbia, United States2-10 Employees

brilliant corners is a nationally and internationally recognized polling firm that was instrumental in twice electing Barack Obama to the White House.  Our work in understanding the new electorate leading up to the historic 2008 election enabled the campaign to activate an entirely new set of voters, and in 2012 we continued to defy conventional wisdom by showing a path to reengagement particularly for minority and youth voters nationwide. Responsible for the youth vote in the 2012 campaign, our research established a blueprint for both how to reach youth voters and how to communicate with them on their terms. The results speak for themselves – while most prognosticators thought the electorate in 2012 would resemble more traditional elections, we saw the opportunity to once again energize the 2008 surge electorate. Indeed, Election Day 2012 saw nearly the same number of young voters turn out as four years prior – much to the astonishment of pundits on the left and right. 

brilliant corners operates as a boutique polling firm specializing in strategies for targeting and constructing alliances with specific audiences that include youth and culturally diverse and emerging markets. In today’s swiftly evolving environments we offer our clients continuous consultation using a more agile hands-on service model that enables the brilliant corners team to assist our clients in forging new pathways through difficult terrain in the political, policy, opinion and market research arenas.

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