Regional Dealer Network Brim operates eight New Holland agricultural and construction equipment dealerships across Oregon and Washington, presenting multiple cross-sell opportunities for OEMs, parts, service, and rental programs in Pacific Northwest markets.

Family-Owned Growth As a family-owned business with strong employee retention and growth, Brim represents a stable customer with potential for long-term fleet expansion, maintenance contracts, and loyalty programs that reward repeat business.

Comprehensive Offering Brim carries a broad mix of brands (New Holland, JCB, Yanmar, Bad Boy, DeWALT, Landmaster, Diamond Mowers, Woods, Snorkel, Xtreme), creating multiple entry points for cross-brand upsell on equipment, attachments, parts, and financing.

Rental Demand A sizable rental department serves hobby farmers to large construction projects, signaling ongoing demand for flexible short- and long-term rental solutions, auxiliary services, and telematics-enabled equipment.

Tech and Marketing Active use of digital marketing and CRM/advertising tools indicates readiness for targeted campaigns, lead nurturing, and incentive programs to capture regional buyers, fleets, and decision-makers within agriculture and construction sectors.