Expanding Customer Base Briora Ballroom caters to a diverse clientele including social dancers, competitive performers, wedding parties, and fitness enthusiasts, presenting numerous opportunities to tailor outreach and cross-sell services like private lessons, shows, and retail offerings.

Local Community Engagement With its large, state-of-the-art studio situated on the Eastside, Briora has a strong local presence, making community events, special promotions, and collaborations with nearby businesses an effective way to attract new students and event rentals.

Digital Marketing Potential Utilizing platforms like Squarespace and other web tools, there is an opportunity to enhance digital marketing efforts, increase online class enrollments, and promote upcoming shows or events, especially targeting social media and local search.

Upselling Retail & Events The company's retail shop, custom gown design, and studio rental services present additional revenue channels, which can be expanded through targeted campaigns such as bridal packages and corporate event collaborations.

Trainer and Class Expansion With highly trained instructors and a varied class offering from social to competitive dance, there is potential to develop specialized workshops, celebrity instructor programs, or partner with dance apparel brands to increase revenue and attract niche audiences.