Strategic Acquisition Brisa Bridgestone Sabanci's recent acquisition of Arvento demonstrates a commitment to expanding its mobility and telematics capabilities, opening opportunities to offer integrated technology solutions and innovative services to support their evolving mobility ecosystem.

Industry Leadership As a leading player in the tire manufacturing and mobility sector, with a revenue of approximately $10 billion and a diversified brand portfolio including Bridgestone, Lassa, and Dayton, the company presents significant potential for high-value partnerships in manufacturing, supply chain optimization, and advanced materials.

Innovation and Technology The company's investment in modern, smart factories and adoption of advanced digital tools like Microsoft 365, Google Analytics, and hypermodern web technologies indicates an openness to digital transformation, presenting opportunities for technology vendors to support their Industry 4.0 initiatives.

Sustainability Focus Brisa's emphasis on enhancing employee wellbeing through flexible work models and health support, along with its leadership in smart manufacturing, suggests a progressive corporate culture that values sustainability and innovation—potential areas for collaboration around sustainable manufacturing practices and employee engagement solutions.

Market Expansion With its dual focus on local and international markets, along with its ambition to become a mobility sector game changer beyond tires, the company offers potential sales opportunities in diverse markets such as mobility solutions, telematics, and automotive services tailored to emerging mobility trends.