Brand Engagement Opportunities The Brisbane Lions have an active presence in both AFL and AFLW, with ongoing efforts to enhance fan engagement through event participation, community partnerships, and merchandise collaborations. This presents opportunities for brands to connect via sponsorships, experiential marketing, and targeted digital campaigns aligned with their passionate sports audience.

Digital and Social Media Potential With a tech stack including TikTok Pixel, Facebook Pixel, and Webpack, the Lions demonstrate a strong digital footprint. They are likely receptive to advanced digital marketing solutions, content amplification strategies, and data-driven advertising partnerships aimed at increasing online fan engagement and ticket sales.

Community and Local Partnering The club actively partners with local organizations such as Ipswich City Council and Brookes Blooms, indicating openness to community-focused initiatives and local business collaborations. This creates potential for regional marketing campaigns, sponsorship opportunities, and community engagement programs to boost local brand visibility.

Expansion into AFLW Market The Lions’ successful AFLW team, with multiple grand final appearances and a recent premiership, highlights a growing female sports demographic. Partnering with the club for women’s sports sponsorships, fitness partnerships, or gender-focused campaigns could unlock new markets and increase brand reach among diverse audiences.

Financial and Growth Outlook Operating within a revenue range of $1 million to $10 million and actively investing in team success and community initiatives, the Lions are in a growth phase with potential for scalable sponsorship and advertising deals. Aligning with their ambitions and expanding digital offerings could position brands as key supporters of their continued success.