Strategic partnerships Brisbane Lions actively pursues partnerships across AFLW and community initiatives, including recent collaborations with McCormack Property Services, AFL Queensland, and Youi. This signals appetite for sponsorships, joint programs, and co-branded campaigns that can be leveraged for sponsor-led activations and equity partnerships.

Expansion in female program The club has a strong and growing AFLW presence with leadership appointments and leadership program launches, indicating expanding opportunities in women’s sports marketing, partnerships, and youth engagement programs aligned with female-focused brands and diversity initiatives.

Talent development Appointed a new Head of the Youi Brisbane Lions Academy and ongoing leadership development initiatives present avenues to offer educational partnerships, digital learning platforms, and youth academy sponsorships to build long-term brand affinity with families and aspiring athletes.

Digital and tech readiness With a tech stack including AdSense, SiteCatalyst, Snowplow, AWS, and marketing tools, there is infrastructure to support data-driven marketing, CRM, programmatic advertising, and personalized sponsorship activations for potential partners seeking measurable ROI.

Financial and market position Revenue is in the lower mid-range for the peer group, with a sizeable audience and multiple competitive achievements in AFL and AFLW. This suggests affordability for sponsorship packages targeting regional and national brands seeking sport sponsorship with strong reach and association with success.