Strategic Partnerships The Brisbane Lions actively pursue partnerships across AFLW and community programs, demonstrated by recent sponsorships and collaborations with McCormack Property Services, AFL Queensland, Youi, and TAFE Queensland. This indicates accessible entry points for sponsor, venue, and digital activation packages.

Digital & Tech The club’s tech stack signals an investment in data tracking, analytics, and fan engagement tools (Ruxit, Facebook Pixel, Video.js, Webpack, etc.). Opportunities exist to offer targeted digital marketing, CRM enrichment, performance analytics, and enhanced fan experiences through data-driven solutions.

Womens Growth AFLW success with multiple grand finals and a Premiership, plus leadership program initiatives, suggests rapid growth in women’s sports fans and talent development. Potential sales angles include youth clinics, women’s sponsorships, coaching education platforms, and media partnerships.

Community Footprint Active community engagement through school clinics and leadership programs presents avenues for regional activation, sponsorships of community events, and CSR-aligned campaigns that align with brand-building and local outreach objectives.

Financial Opportunities Revenue range indicates a mid-market club with room for scalable, multi-year packages in sponsorship, digital marketing, and experiential activations. Leverage recent expansion news and stability indicators to propose bundled offerings and performance-based ROI deals.