Strategic Expansion Leverage Bristol Mountain’s fixed-asset heavy operations and 1200’ vertical with a diversified attraction mix including skiing, Nordic trails, and a 2014 Aerial Adventure Park to position cross-sell opportunities to outdoor recreation bundles and corporate retreats.

Family and Corporate Focus Target family and corporate segments seen in the Aerial Adventures for group events, team bonding, and retreats; develop bundled experiences combining ski passes, adventure courses, and winter carnival participation to increase per-guest spend.

Seasonal Engagement capitalize on high lighting for night skiing and year-round adventure programming such as Adventure Camp, offering winter-sports memberships, summer camps, and multi-season memberships to stabilize revenue and reduce seasonality.

Digital Enablement Utilize the tech stack (Google Ads, ActiveCampaign, WordPress, Shopify) to run targeted campaigns for season passes, group bookings, and merchandise, while leveraging CRM for lead nurturing and post-visit upsell opportunities.

Risk and Trust Monitor and address issues around payment security (fake credit cards) to protect revenue streams; offer trusted online payment solutions and clear fraud prevention messaging to reassure corporate and family customers.