Insights

Growing Participation UK Athletics' focus on inclusivity and broad participation across all demographics presents opportunities for organizations offering sports apparel, equipment, and inclusive training programs tailored to diverse audiences.

Event Engagement With recent and upcoming participation in major international events like the European 10,000m Cup and World Road Running Championships, there is a demand for event management solutions, sponsorship activation, and athlete branding services.

Digital Presence UK Athletics employs a range of digital platforms and social media tools, which opens avenues for digital marketing, athlete influencer collaborations, and content creation services to enhance visibility and engagement.

Safety & Wellbeing The launch of a pilot safeguarding support service indicates a focus on athlete safety and wellbeing, creating potential opportunities for cybersecurity, compliance software, and mental health support solutions tailored to sports organizations.

Data & Technology UK Athletics' use of various IT systems and recent security incidents highlight a need for advanced cybersecurity, data management, and infrastructure resilience services to support their digital operations and protect sensitive information.

Similar companies to British Athletics

British Athletics Tech Stack

British Athletics uses 8 technology products and services including Hotjar, Google Cloud, jQuery, and more. Explore British Athletics's tech stack below.

  • Hotjar
    Analytics
  • Google Cloud
    Infrastructure As A Service
  • jQuery
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • reCAPTCHA
    Security
  • ExactMetrics
    Web Platform Extensions

Media & News

British Athletics's Email Address Formats

British Athletics uses at least 2 format(s):
British Athletics Email FormatsExamplePercentage
FLast@britishathletics.org.ukJDoe@britishathletics.org.uk
72%
First.Last@britishathletics.org.ukJohn.Doe@britishathletics.org.uk
26%
FMiddleLast@britishathletics.org.ukJMichaelDoe@britishathletics.org.uk
1%
FirLast@britishathletics.org.ukJohDoe@britishathletics.org.uk
1%
FLast@uka.org.ukJDoe@uka.org.uk
100%

Frequently Asked Questions

What is British Athletics's official website and social media links?

Minus sign iconPlus sign icon
British Athletics's official website is uka.org.uk and has social profiles on LinkedIn.

What is British Athletics's NAICS code?

Minus sign iconPlus sign icon
British Athletics's NAICS code is 7112 - Spectator Sports.

How many employees does British Athletics have currently?

Minus sign iconPlus sign icon
As of December 2025, British Athletics has approximately 414 employees across 3 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: J. B.Chief Financial Officer: R. T.Chief Operating Officer: T. S. O.. Explore British Athletics's employee directory with LeadIQ.

What industry does British Athletics belong to?

Minus sign iconPlus sign icon
British Athletics operates in the Spectator Sports industry.

What technology does British Athletics use?

Minus sign iconPlus sign icon
British Athletics's tech stack includes HotjarGoogle CloudjQueryOWL CarouseljQuery UIMicrosoft AzurereCAPTCHAExactMetrics.

What is British Athletics's email format?

Minus sign iconPlus sign icon
British Athletics's email format typically follows the pattern of FLast@britishathletics.org.uk. Find more British Athletics email formats with LeadIQ.

When was British Athletics founded?

Minus sign iconPlus sign icon
British Athletics was founded in 1999.

British Athletics

Spectator SportsEngland, United Kingdom201-500 Employees

Athletics is where it all begins. Learning to run, push, jump and throw is the foundation for a lifetime of activity.

From playground to podium our sport offers everybody, irrespective of size, shape, colour or ability, the opportunity to achieve great things and to live a healthier and happier life.

Our dream is that no matter who you are you can find potential in our sport as part of an inclusive, physically active nation. We believe that every child should be able to see themselves succeeding in athletics, on the podium, or in a lifelong love of the sport and as part of the community. 

Athletics is the most accessible sport, and we must continue to remove every barrier that we can improving people’s lives through athletics, running, and pushing. Race, gender, ability, background and culture should be no barrier to thriving in Athletics.

UK Athletics delivers the showcase moments that drive and enable participation at every level enabling everybody to achieve their best potential. The World Class Programme is just one part of our portfolio of work, but the opportunity that it provides to drive participation and engagement must be maximised and that is our role.

UK Athletics is embarking upon a new era, a new way of working and a new strategic plan. There is a clear purpose which drives us all, in partnership with the CEOs of the Home Country Athletics Federations to ensure that Athletics in the UK has a positive impact on society.

Section iconCompany Overview

Website
uka.org.uk
NAICS Code
7112 - Spectator Sports
Founded
1999
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    British Athletics's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    British Athletics's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.