Insights

Growth sponsorship British Cycling is expanding participation and hosting high-profile events across multiple regions, presenting opportunities to secure regional sponsorships, event partnerships, and tailored marketing activations aligned with Lloyds Banking Group and local authorities.

Membership monetization With a large, engaged base of 130,000 members and revenue reinvested into cycling, there is potential to upsell premium memberships, exclusive experiences, or bundled partnerships with equipment brands and travel services.

Digital engagement A modern tech stack including AWS, Kubernetes, Firebase, and collaboration tools signals readiness for digital campaigns, data-driven marketing, and mobile app integrations to drive member acquisition and retention.

Leadership transition Recent executive changes and interim leadership indicate opportunities to propose strategic advisory services, governance improvements, or alliance programs during the leadership transition to ensure continuity in partnerships.

Event ecosystem Active event hosting across men’s and women’s tours, regional partnerships, and tourism collaborations create openings for travel packages, hospitality sponsorships, media rights deals, and cross-promotional activations with regional authorities.

Similar companies to British Cycling

Union Cycliste Internationale
357$1M - $10M
Cycling UK
155$1M - $10M

British Cycling Tech Stack

British Cycling uses 8 technology products and services including Amazon Web Services, Kubernetes, Firebase, and more. Explore British Cycling's tech stack below.

Amazon Web Services
Cloud Hosting
Kubernetes
Containerization
Firebase
Database
Dropbox
Digital Asset Management
Microsoft 365
Email
Cisco Meraki
Network Hardware
Zoom
Web Conferencing
Atlassian Confluence
Wikis

Media & News

British Cycling's Email Address Formats

British Cycling uses at least 4 email formats:

British Cycling Email Formats	Example	Percentage
FirstLast@britishcycling.org.uk	JohnDoe@britishcycling.org.uk	92%
FirLast@britishcycling.org.uk	JohDoe@britishcycling.org.uk	6%
FirstLas@britishcycling.org.uk	JohnDoe@britishcycling.org.uk	1%
First.Last@britishcycling.org.uk	John.Doe@britishcycling.org.uk	1%

Frequently Asked Questions

What is British Cycling's phone number?

You can contact British Cycling's main corporate office by phone at

+44-161-274-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is British Cycling's official website and social media links?

British Cycling's official website is britishcycling.org.uk and has social profiles on LinkedIn.

How much revenue does British Cycling generate?

As of August 2026, British Cycling's annual revenue is estimated to be $25M - $50M.

What is British Cycling's NAICS code?

British Cycling's NAICS code is 7112 - Spectator Sports.

How many employees does British Cycling have currently?

As of August 2026, British Cycling has approximately 652 employees across 3 continents, including Europe, North America and Africa. Key team members include Chief Executive Officer: J. H., President & Chairman: R. H. and Head Of Marketing: S. P. Explore British Cycling's employee directory with LeadIQ.

What industry does British Cycling belong to?

British Cycling operates in the Spectator Sports industry.

What technology does British Cycling use?

British Cycling's tech stack includes Amazon Web Services, Kubernetes, Firebase, Dropbox, Microsoft 365, Cisco Meraki, Zoom and Atlassian Confluence.

What is British Cycling's email format?

British Cycling's email format typically follows the pattern of FirstLast@britishcycling.org.uk. Find more British Cycling email formats with LeadIQ.

When was British Cycling founded?

British Cycling was founded in 1959.

British Cycling

Q: What is British Cycling's official website and social media links?

British Cycling's official website is britishcycling.org.uk. British Cycling has social profiles on LinkedIn.

Q: How many employees does British Cycling have currently?

British Cycling has approximately 652 employees.

Q: What technology does British Cycling use?

British Cycling's tech stack includes HashiCorp Terraform, Google Optimize, Microsoft Defender, React Native, Piwik PRO Core.

Q: What is British Cycling's NAICS code?

British Cycling's NAICS code is 7112 (Spectator Sports).

Spectator SportsEngland, United Kingdom501-1000 Employees

British Cycling is the national governing body for cycling, recognized by the UCI. Based in Manchester at the National Cycling Centre, it oversees six disciplines—BMX, Mountain Bike, Cyclo-Cross, Road, Track and Cycle Speedway—spanning participation from first-timers to the Great Britain Cycling Team. Its ongoing success at the highest levels has coincided with a rise in participation across the nation and it also advocates on road safety and cyclists' interests. As a membership organization, it counts around 130,000 members who receive benefits and support, with all membership revenue reinvested into cycling. In 2026, leadership appointments were announced, including Claire Humphris as Chief Marketing Officer and James Glover as Head of Business Development.