Growth Opportunity British Ice Skating is expanding activity through partnerships with entertainment and rights holders (e.g., Feld Entertainment) and user-friendly online learning (online hub). This presents cross-sell opportunities for coaching programs, event collaborations, and digital training platforms.

Strategic Partnerships Recent partnerships with Click'n'Clear for music rights and collaboration with major events indicate BIS is open to vendor integrations. Sales teams can explore sponsorship packages, licensing bundles, and preferred vendor agreements for skating events and member programs.

Digital Transformation Launch of an online learning hub and adoption of a modern tech stack (WordPress, Wix, Cloud, analytics) creates upsell potential for premium courses, certification programs, and virtual coaching services to a national membership.

Membership Growth With 51-200 employees and national governing body status, BIS serves a diverse community of skaters, coaches, and officials. There is opportunity to offer member-centric services, event ticketing solutions, and corporate partnerships targeting clubs, venues, and coaching networks.

Content & Events Active involvement in high-profile events (ISU Championships, World Cup) and media partnerships signals demand for rights management, event production services, and branded experiential marketing to enhance audience engagement and sponsorship value.