Boutique catering niche Target high-end corporate and private events in Chicago seeking personalized, chef-driven menus, wine pairings, and hands-on event coordination to differentiate their events from standard catering.

Small team agility Leverage the small, highly experienced team to position as a premium, bespoke service with flexible capacity for intimate gatherings, pop-ups, or exclusive client tastings, while offering scalable event planning options.

Tech-enabled marketing Utilize Squarespace, email automation, and advertising/tracking tools to build targeted campaigns for corporate events, weddings, and private celebrations, driving lead generation and retargeting opportunities.

Financial growth upside With current revenue under 1M and a market with larger multi-unit caterers, pursue higher-margin, high-ticket events, exclusive partnerships, and repeat corporate dining programs to drive revenue growth.

Strategic partnerships Position as preferred culinary partner for venues, event planners, and wine/spirits brands in Chicago to secure ongoing engagements, demos, tastings, and full-service event management opportunities.