Strategic Partnerships Broadsheet has a history of high-profile brand partnerships (Disney, Campari, Tourism New Zealand, MasterCard, L’Oreal, Penfolds, NGV) and active regional collaborations (Tasmania, Melbourne, Sydney, Brisbane). This presents sales opportunities to expand co-branded campaigns, sponsored content, and experiential activations with tourism boards, consumer brands, and cultural institutions.

Audience Monetization With 3 million visits per month and multiple revenue streams (membership Broadsheet Access, wine subscriptions, restaurant gift cards, cookbooks, limited edition prints), there is potential to upsell advertisers into targeted, cross-channel packages spanning digital, print, and experiential formats that align with city culture discovery.

Regional Expansion Recent expansion into Tasmania and a broader Australian/New Zealand footprint indicate a growing regional audience. This opens opportunities to pitch location-based sponsorships, region-specific guides, and partnerships with local tourism authorities and hospitality brands seeking authentic regional exposure.

Content & Commerce Diverse product suite and curated experiences (subscriptions, gift cards, cookbooks, editions) suggest bundling advertising with commerce initiatives. Sell sponsorships around product launches, curated guides, and seasonal experiences that integrate brand messaging with direct consumer purchases.

Multi-Channel Reach Combined digital, print, and experiential channels, plus podcasting collaborations (Around Town series) and active social/e-commerce integration, enable advertisers to reach audiences across multiple touchpoints. Propose multi-channel campaigns that leverage podcasts, newsletters, events, and regional print inserts for proven brand lift.