Growth opportunities Target hospital and health care procurement teams with cost optimization and compliance solutions, highlighting opportunities in modernizing legacy systems and improving hiring practice governance given the recent news on payroll and diversity initiatives.

Digital marketing Leverage the company’s web presence and tech stack to offer managed hosting, content delivery optimization, and analytics services that align with their current use of advertising and tracking tools.

Operations efficiency Propose cloud-based infrastructure and security hardening services to support a lean staff profile and potential growth, including scalable hosting, CDN optimization, and governance around vendor and data security.

Talent and compliance Offer HR and compliance technology solutions that streamline payroll, diversity and inclusion reporting, and spending controls to address past hiring-related financial exposures.

Competitive positioning Position as a cost-effective partner that serves smaller hospitals with scalable IT and analytics capabilities, differentiating from larger players by focused industry expertise and lean implementation.