Premium positioning Target distributors and premium on-premise venues focusing on high-end, award-winning vodka with natural ingredients and no additives. Highlight Broken Shed’s multi-award recognition and unique New Zealand sourcing to justify premium pricing and tested consumer appeal.

US campaign leverage Capitalize on the ongoing US-focused campaigns like The Vodka of Tomorrow to open new retail channels and on-premise partnerships. Propose co-branded events or limited releases aligned with the campaign to boost visibility and demand in key markets.

Strategic partnerships Explore collaborations with veteran and charitable initiatives (e.g., HOMH) for cause-marketing activations that can drive PR, shelf presence, and retailers’ willingness to stock—especially in channels that value social impact and premium spirits.

Growth in SKUs Promote availability of 1.75L bottles to meet high-volume gifting and hospitality demand, while maintaining premium 750ml offerings. Use this tiered packaging to expand into club, hotel, and duty-free segments with flexible pricing strategies.

Regional storytelling Emphasize the authentic New Zealand terroir and small-batch craft story to differentiate in crowded markets. Develop targeted content and tastings forBoutique retailers, specialty stores, and direct-to-consumer shops seeking unique, traceable spirits experiences.