Premium positioning Target upscale retailers and premium on-premise venues in the US and New Zealand with Broken Shed Vodka’s award-winning, super-premium image and unique sourcing story to justify higher price points and exclusive listings.

Story-driven campaigns Leverage the strong narrative around Lake Wanaka ingredients, whey sourcing, and no additives to create partnerships with lifestyle brands, experiential retailers, and experiential marketing agencies seeking authentic, craft-focused campaigns.

Veteran partnerships Explore collaborations with veteran-focused organizations or charities (inspired by HOMH alignment) to support cause marketing and events that can raise brand awareness and drive sentiment-driven purchases among socially conscious consumers.

Channel expansion Capitalize on existing US and global campaigns like The Vodka of Tomorrow to push limited releases, bundling, and gift sets through e-commerce and select distributors, expanding presence in specialty spirits channels and travel retail.

Size and outreach Present the company’s mid-market footprint (11-50 employees) as an agile partner ability to support fast launches, regional promotions, and co-branded activations with regional bars, liquor stores, and hospitality groups seeking boutique vodka options.