Insights

Market Leadership Broman Group Oy is a prominent player in Finland’s wholesale market for car, motorcycle, boating, fishing, and leisure products, with extensive retail operations through Motonet and AD VaraosaMaailma. This strong presence indicates significant potential for supplying aftermarket parts, accessories, and equipment to these established channels.

Distribution Network With strategically located logistics centers near Helsinki and automated fulfillment facilities, Broman Group emphasizes fast and reliable delivery services to its retail outlets and wholesale clients. This creates opportunities for partnership in supply chain optimization, warehousing solutions, and last-mile delivery innovations.

Digital Integration Recent modernization efforts, including integration with Ropo Group’s invoicing services and partnerships with RELEX for forecasting and replenishment, demonstrate Broman Group’s commitment to digital transformation. These advancements suggest openness to new technological solutions that can enhance inventory management, sales analytics, and e-commerce support.

Financial Strength With annual revenues between $250 million and $500 million, Broman Group has significant financial resources, providing a solid foundation for expanding product ranges, investing in new technology, and exploring strategic acquisitions within the wholesale and retail sectors.

Employee and Customer Focus The company's emphasis on employee engagement, training, and teamwork, coupled with its reliable supply chain and strong brand presence, suggests a strategic approach to customer retention and growth. This environment offers opportunities to develop tailored sales solutions that reinforce loyalty and meet evolving customer needs.

Broman Group Oy Tech Stack

Broman Group Oy uses 8 technology products and services including Azure Monitor, WordPress, Microsoft SQL Server, and more. Explore Broman Group Oy's tech stack below.

Azure Monitor

Analytics

WordPress

Content Management System

Microsoft SQL Server

Database

Google Fonts API

Font Scripts

Flickity

Javascript Libraries

Linux

Programming Languages

WordPress Default

Web Platform Extensions

OpenSSL

Web Server Extensions

Broman Group Oy Email Formats	Example	Percentage
First.Last@bromangroup.fi	John.Doe@bromangroup.fi	99%
First.Middle@bromangroup.fi	John.Michael@bromangroup.fi	1%

Broman Group Oy Email Formats

Example

Percentage

First.Last@bromangroup.fi

John.Doe@bromangroup.fi

99%

First.Middle@bromangroup.fi

John.Michael@bromangroup.fi

Frequently Asked Questions

Where is Broman Group Oy's headquarters located?

Broman Group Oy's main headquarters is located at 55 Tulliportinkatu Joensuu, Central Finland 80130 Finland. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Broman Group Oy's phone number?

You can contact Broman Group Oy's main corporate office by phone at

+358-13-254****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Broman Group Oy's official website and social media links?

Broman Group Oy's official website is bromangroup.fi and has social profiles on LinkedIn.

What is Broman Group Oy's NAICS code?

Broman Group Oy's NAICS code is 42 - Wholesale Trade.

How many employees does Broman Group Oy have currently?

As of April 2026, Broman Group Oy has approximately 768 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Cmo: S. N.Head Of Digital Commerce: J. K.Head Of Business Control: A. S.. Explore Broman Group Oy's employee directory with LeadIQ.

What industry does Broman Group Oy belong to?

Broman Group Oy operates in the Wholesale industry.

What technology does Broman Group Oy use?

Broman Group Oy's tech stack includes Azure MonitorWordPressMicrosoft SQL ServerGoogle Fonts APIFlickityLinuxWordPress DefaultOpenSSL.

What is Broman Group Oy's email format?

Broman Group Oy's email format typically follows the pattern of First.Last@bromangroup.fi. Find more Broman Group Oy email formats with LeadIQ.

Broman Group Oy

Q: What is Broman Group Oy's official website and social media links?

Broman Group Oy's official website is bromangroup.fi. Broman Group Oy has social profiles on LinkedIn.

Q: How many employees does Broman Group Oy have currently?

Broman Group Oy has approximately 768 employees.

Q: What technology does Broman Group Oy use?

Broman Group Oy's tech stack includes Priority Hints, Apache HTTP Server, Microsoft Azure, Docker, PHP.

Q: What is Broman Group Oy's NAICS code?

Broman Group Oy's NAICS code is 42 (Wholesale Trade).

WholesaleCentral Finland, Finland501-1000 Employees

Broman Group Oy is a consolidated company that specializes in the sales of car and motorcycle spare parts and equipment, tools, boating and fishing equipment as well as domestic and leisure products. The company employs about 2,000 professionals and is one of the leaders in its business in Finland. It serves its clients through Motonet, AD VaraosaMaailma, Broman Logistics and Finntest. www.bromangroup.fi
Motonet Oy is a Finnish family business with 41 outlets in Finland and Estonia selling car and motorcycle spare parts and equipment, tools, boating and fishing equipment as well as domestic and leisure products. www.motonet.fi
AD VaraosaMaailma stores are part of international AD-chain, which includes thousands of spare part stores and car repair shops in many countries. AD VaraosaMaailmas selection covers original spare parts, auto parts, and tools. Each store also has an adjacent AD car repair shop that offers professional repair and installation services. www.varaosamaailma.fi
Broman Logistics centres are situated in Kerava and in Hyvinkää (both near Helsinki). Overnight shipments, approx. 60 delivery addresses, are made daily to all Motonet and AD VaraosaMaailma stores and other independent AD wholesalers. The Kerava logistic center has a lot of automation and it will be developed even more to fulfill all need to fast deliveries to our customers. www.bromanlogistics.fi
Finntest is an importer of garage equipment. Finntest imports machinery and equipment and offers installation, training and maintenance services. www.finntest.fi

Working in Broman Group

1. Great cooperation - we all work together successfully and it's fun
2. We invest in our managing skills - we train and guide our supervisors to do their best
3. We also appreciate our employee's free time - you don't need to carry work home
4. Successful and growing corporation - we are a reliable family business, welcome aboard!

Interested?
Visit our career site rekry.bromangroup.fi and connect with us.

Insights

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Broman Group Oy Tech Stack

Media & News

Broman Group integrates with Ropo Group.

Broman Group partnered with RELEX Solutions Inc. on Jan 1st '19.

Broman Group Oy's Email Address Formats