Insights

Integrated Distribution Leverage Broman Group’s multi-brand wholesale footprint (Motonet, AD VaraosaMaailma, Broman Logistics, Finntest) to cross-sell spare parts, tools, boating and fishing equipment, and domestics across channels, expanding reach into Finland and Estonia.

Strong Logistics Backbone Target efficiency and service level improvements tied to Broman Logistics’ automation-focused Kerava center and daily overnight shipments to multiple stores; position premium parts + tools with faster delivery options and bundled installation services via AD partners.

Digital Transformation Capitalize on recent invoicing modernization with Ropo Group and ongoing forecasting from RELEX; offer complementary digital procurement, catalog integration, and B2B e-commerce enhancements to streamline reorder cycles for Motonet and AD VaraosaMaailma customers.

Sustainability & Growth Align with growth as a leading Finnish family business by proposing sustainable product lines, energy-efficient equipment, and long-term supplier partnerships to support expansion plans across Finland and Estonia.

Financial Scale With revenue in the upper mid-range and a broad employee base, pursue enterprise-grade food, facility, and maintenance supplies for group stores, while offering volume pricing and dedicated account management to deepen stickiness across Motonet and AD VaraosaMaailma networks.

Broman Group Oy Tech Stack

Broman Group Oy uses 8 technology products and services including WCAG 2.1, Azure Kubernetes Service, Open Graph, and more. Explore Broman Group Oy's tech stack below.

WCAG 2.1

Accessibility

Azure Kubernetes Service

Containerization

Open Graph

Content Management System

Apple iCloud Mail

Flickity

Javascript Libraries

PHP

Programming Languages

WordPress Default

Web Platform Extensions

OpenSSL

Web Server Extensions

Broman Group Oy Email Formats	Example	Percentage
First.Last@bromangroup.fi	John.Doe@bromangroup.fi	99%
First.Middle@bromangroup.fi	John.Michael@bromangroup.fi	1%

Broman Group Oy Email Formats

Example

Percentage

First.Last@bromangroup.fi

John.Doe@bromangroup.fi

99%

First.Middle@bromangroup.fi

John.Michael@bromangroup.fi

Frequently Asked Questions

What is Broman Group Oy's phone number?

You can contact Broman Group Oy's main corporate office by phone at

+358-13-254****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Broman Group Oy's official website and social media links?

Broman Group Oy's official website is bromangroup.fi and has social profiles on LinkedIn.

What is Broman Group Oy's NAICS code?

Broman Group Oy's NAICS code is 42 - Wholesale Trade.

How many employees does Broman Group Oy have currently?

As of July 2026, Broman Group Oy has approximately 777 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Cmo: S. N.Head Of Digital Commerce: J. K.Head Of Treasury And Finance Operations: I. S.. Explore Broman Group Oy's employee directory with LeadIQ.

What industry does Broman Group Oy belong to?

Broman Group Oy operates in the Wholesale industry.

What technology does Broman Group Oy use?

Broman Group Oy's tech stack includes WCAG 2.1Azure Kubernetes ServiceOpen GraphApple iCloud MailFlickityPHPWordPress DefaultOpenSSL.

What is Broman Group Oy's email format?

Broman Group Oy's email format typically follows the pattern of First.Last@bromangroup.fi. Find more Broman Group Oy email formats with LeadIQ.

Broman Group Oy

Q: What is Broman Group Oy's official website and social media links?

Broman Group Oy's official website is bromangroup.fi. Broman Group Oy has social profiles on LinkedIn.

Q: How many employees does Broman Group Oy have currently?

Broman Group Oy has approximately 777 employees.

Q: What technology does Broman Group Oy use?

Broman Group Oy's tech stack includes Bash, Figma, Atlassian Jira, SQL, NextGEN Gallery.

Q: What is Broman Group Oy's NAICS code?

Broman Group Oy's NAICS code is 42 (Wholesale Trade).

WholesaleCentral Finland, Finland501-1000 Employees

Broman Group Oy is a wholesale distributor in Finland that focuses on car and motorcycle spare parts and equipment, along with tools, boating and fishing gear, and domestic and leisure products. It operates a multi-brand network, including Motonet, AD VaraosaMaailma, Broman Logistics, and Finntest, serving retail and business customers through its distribution platforms. Based in Joensuu in the Central Finland region, the group is considered a leading player in its sector and maintains a substantial workforce.

Its operations are structured around nationwide wholesale and distribution, with logistics centres in Kerava and Hyvinkää that support overnight shipments to Motonet and AD VaraosaMaailma stores and other partners. In 2026, Broman Group integrated with Ropo Group to modernize its B2B invoicing, reflecting ongoing process improvements. This setup positions Broman Group as a key facilitator in Finland's automotive, boating, and leisure product supply chains.

Insights

Broman Group Oy Tech Stack

Media & News

Broman Group integrates with Ropo Group.

Broman Group partnered with RELEX Solutions Inc. on Jan 1st '19.

Broman Group Oy's Email Address Formats