Insights

Expanding Retail Network With a strong presence through Motonet's 41 outlets in Finland and Estonia, Broman Group offers numerous points of contact for upselling automotive, boating, and leisure products, presenting significant opportunities to promote new product lines or seasonal campaigns.

Diverse Product Demand The company's extensive portfolio, including car and motorcycle spare parts, equipment, tools, and leisure goods, suggests broad cross-selling potential by bundling complementary products and providing tailored solutions to meet customer needs.

Efficient Logistics Broman Logistics centers facilitate rapid distribution with high automation levels, enabling timely delivery and supporting the introduction of new product categories or promotional offers targeted at motivated customers seeking quick fulfillment.

International Partnerships The integration with the global AD chain expands Broman Group’s reach into repair shops and independent wholesalers across multiple countries, creating opportunities to introduce innovative products and services to a broader international market.

Tech-Driven Growth The company’s investment in forecasting, replenishment, and automation, along with a modern tech stack, indicates openness to new technology solutions that can enhance sales channels, customer engagement, and inventory management.

Similar companies to Broman Group Oy

Broman Group Oy Tech Stack

Broman Group Oy uses 8 technology products and services including Azure Monitor, WordPress, Microsoft SQL Server, and more. Explore Broman Group Oy's tech stack below.

  • Azure Monitor
    Analytics
  • WordPress
    Content Management System
  • Microsoft SQL Server
    Database
  • Google Fonts API
    Font Scripts
  • Flickity
    Javascript Libraries
  • Linux
    Programming Languages
  • WordPress Default
    Web Platform Extensions
  • OpenSSL
    Web Server Extensions

Broman Group Oy's Email Address Formats

Broman Group Oy uses at least 1 format(s):
Broman Group Oy Email FormatsExamplePercentage
First.Last@bromangroup.fiJohn.Doe@bromangroup.fi
50%
First.Last@bromangroup.fiJohn.Doe@bromangroup.fi
50%

Frequently Asked Questions

Where is Broman Group Oy's headquarters located?

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Broman Group Oy's main headquarters is located at 55 Tulliportinkatu Joensuu, Central Finland 80130 Finland. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Broman Group Oy's phone number?

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You can contact Broman Group Oy's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Broman Group Oy's official website and social media links?

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Broman Group Oy's official website is bromangroup.fi and has social profiles on LinkedIn.

What is Broman Group Oy's NAICS code?

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Broman Group Oy's NAICS code is 42 - Wholesale Trade.

How many employees does Broman Group Oy have currently?

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As of February 2026, Broman Group Oy has approximately 760 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Cmo: S. N.Head Of Digital Commerce: J. K.Head Of Business Control: A. S.. Explore Broman Group Oy's employee directory with LeadIQ.

What industry does Broman Group Oy belong to?

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Broman Group Oy operates in the Wholesale industry.

What technology does Broman Group Oy use?

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Broman Group Oy's tech stack includes Azure MonitorWordPressMicrosoft SQL ServerGoogle Fonts APIFlickityLinuxWordPress DefaultOpenSSL.

What is Broman Group Oy's email format?

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Broman Group Oy's email format typically follows the pattern of First.Last@bromangroup.fi. Find more Broman Group Oy email formats with LeadIQ.

Broman Group Oy

WholesaleCentral Finland, Finland501-1000 Employees

Broman Group Oy is a consolidated company that specializes in the sales of car and motorcycle spare parts and equipment, tools, boating and fishing equipment as well as domestic and leisure products. The company employs about 2,000 professionals and is one of the leaders in its business in Finland. It serves its clients through Motonet, AD VaraosaMaailma, Broman Logistics and Finntest. www.bromangroup.fi
Motonet Oy is a Finnish family business with 41 outlets in Finland and Estonia selling car and motorcycle spare parts and equipment, tools, boating and fishing equipment as well as domestic and leisure products. www.motonet.fi
AD VaraosaMaailma stores are part of international AD-chain, which includes thousands of spare part stores and car repair shops in many countries. AD VaraosaMaailmas selection covers original spare parts, auto parts, and tools. Each store also has an adjacent AD car repair shop that offers professional repair and installation services. www.varaosamaailma.fi
Broman Logistics centres are situated in Kerava and in Hyvinkää (both near Helsinki). Overnight shipments, approx. 60 delivery addresses, are made daily to all Motonet and AD VaraosaMaailma stores and other independent AD wholesalers. The Kerava logistic center has a lot of automation and it will be developed even more to fulfill all need to fast deliveries to our customers. www.bromanlogistics.fi
Finntest is an importer of garage equipment. Finntest imports machinery and equipment and offers installation, training and maintenance services. www.finntest.fi

Working in Broman Group

1. Great cooperation - we all work together successfully and it's fun
2. We invest in our managing skills - we train and guide our supervisors to do their best
3. We also appreciate our employee's free time - you don't need to carry work home
4. Successful and growing corporation - we are a reliable family business, welcome aboard!

Interested?
Visit our career site rekry.bromangroup.fi and connect with us.

Section iconCompany Overview

Headquarters
55 Tulliportinkatu Joensuu, Central Finland 80130 Finland
Phone number
NAICS Code
42 - Wholesale Trade
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    Broman Group Oy's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Broman Group Oy's revenue is estimated to be in the range of $250M$500M

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